One brief in, a batch of on-brand ads out.

See it first

Watch a guided workflow open on the canvas

A real screen capture, from the dashboard in: the Workflow Canvas card, then the Ad Analyzer guided workflow opening with a numbered label on every node, the node sidebar sliding out, and the orchestrator's style menu dropping down. Silent, forty seconds, on a loop. Then walk through how a run happens.

The whole walk · seven stops

From the start page to a saved pipeline that runs every campaign

Here's the walk, in the order you'll do it.

Your client wants six ad concepts by Friday, and next month they'll want six more.

Workflow Canvas is in the sidebar under Create. You build the pipeline once. Here's exactly where to click.

Step 1 · Open Workflow Canvas

It's in the sidebar, under Create

Open Create in the left sidebar and click Workflow Canvas. You land on a start page, not an empty canvas: your projects, your templates, and a library of guided workflows and one-click apps. The client's brand kit is chosen inside the workflow.

First, you pick a guided workflow, and every node comes with a numbered label.

The whole pipeline is already wired. The labels tell you what to do at each node, in order.

Step 2 · Pick a guided workflow

Click Use This Workflow and the canvas opens with the whole pipeline wired and a numbered label on every node

Click Use This Workflow and the whole pipeline opens already wired, with a numbered label beside each step telling you what to do there. The canvas below is a real one: seven labels from the prompt to Generate Variations.

Then you feed it the prompt, the example ad, and the client's brand strategy.

Three input nodes, wired by type into the orchestrator. The brand context comes straight from the kit.

Step 3 · Wire the brand in

Three input nodes feed the orchestrator: the prompt, the example ad from the kit, and the client's brand strategy

Three inputs feed the pipeline: your prompt in plain words, an example ad from the client's kit, and the client's brand strategy. Pick the client, tick what to include, and the brand context flows in.

The three input nodes · real cards

wired into the orchestrator

● Prompt · text out● Brand Kit Asset · image out● Brand Strategy · brand context out

Ports, by colour

textprompt text

structuredthe orchestrator's output

imageimage assets

videovideo assets

systembrand context

audiovoice and music

A wire only lands on a port of its own colour. Drag from a port into empty canvas and the picker offers only nodes that fit.

The node sidebar · Search nodes…

Agentic OrchestrationInputImage ModelsVideo ModelsUGC Image & VideoCompositorsColor & ToneEditingUtilityWorkflow ToolsAudio & MusicImage to ImageText to ImageImage to VideoText to VideoPreset PromptsPreset ListsPreset Variations

Every top image and video model sits behind one node with a model switch, so a pipeline built for one model runs on the next one by changing a dropdown. Hover a card in the sidebar and it tells you what the node does and which inputs it expects.

You set how many directions you want, and click Analyze.

The orchestrator writes each one inside the brand's language, with a headline, a subhead and a prompt.

Step 4 · Analyze

Pick a block type and a Style, set the variations and the images per variation, and click Analyze — the orchestrator writes the creative directions

Pick what kind of variations you want and how many, and click Analyze. Each variation comes back as a numbered direction, with a headline, a subhead and the prompt for the image, all in the client's language.

The Ad Variation Generator · real card

3 variations · 2 images each

N variations × M images

1Vary Copy — Lock Scene · #1

2 images of this direction

2Vary Copy — Lock Scene · #2

2 images of this direction

3Vary Copy — Lock Scene · #3

2 images of this direction

Block types · what the orchestrator is doing

Iterate My Ad

evolve a proven ad — a Style says what stays and what moves

Look-Alike

clone the whole ad, swap in the client's product

Ad Factory

net-new concepts from the brief

Avatar Personas

the same ad through the kit's audience personas

The Styles · lock what works, vary one thing

Vary Copy — Lock SceneVary Subject — Lock CopyVary Angle — Lock CreativeVary Colors — Lock EverythingVary Demographics — Lock CreativeVary Awareness Level — Lock ProductVary Funnel Stage — Lock BrandVary Audience Persona — Lock ProductCounter-Position — Lock ProductVary Emotional Register — Lock Subject & CopyIterate Freely — Same IntentReimagine Visual Style — Lock Message

The orchestrator roster · each one purpose-built

Ad Variation GeneratorWinning AdAd Hook LinesCharacter MakerAngle MakerCinematic Scene DirectorUGC Actor VideoKlaviyo Universal ContentPOD Content GeneratorShopify Product & Theme AnalyzerYouTube ThumbnailsWorkflow Architect

Every direction is a different idea rendered inside the brand's visual language, not a random spread. Variations up to twelve, images per variation up to three. Author the directions yourself with a Variations node, or let the orchestrator propose them; either way the count you set is the count you get.

Then you pick the model and click Generate Variations, and the ads land on the nodes.

One finished ad per direction, a different idea each, the same brand throughout.

Step 5 · Run

Pick the model and the aspect ratio, click Generate Variations, and each direction renders on its own node — the three ads below are the real result

Pick the image model and the aspect ratio, click Generate Variations, and each direction renders as a finished ad. The three ads below are the real result of the run above: three ideas, one brand.

Completedirection 1

Completedirection 2

Completedirection 3

You send the keepers to the campaign, and save the pipeline for next month.

Save to Ad Campaign, Save to Brand Kit, Batch Download. Save As Template keeps the whole graph.

Step 6 · Save it, publish it, keep the pipeline

A save node at the end of the wire sends the keepers where they need to go — and the workflow itself saves as a template you run next month

The last steps send the keepers where they go: to the client's ad campaign, to their brand kit, to a zip, or straight to their store or email account. Then Save As Template keeps the whole pipeline, so next month you run it again with a new brief.

Save to Ad Campaign · the real node

Brand Kit, Target Campaign, the queue count, and Save Assets. The ads land on the campaign in Ads & Commerce, ready for placements and publishing.

The destination nodes · the end of a real pipeline

Save to Ad Campaign

queued onto a client campaign

Save to Brand Kit

kit assets — Saved Successfully

Batch Download

.ZIP Archive or separate files

Save to Shopify

straight to the product or theme

Save to Klaviyo

email content and campaigns

Preview

see it large before you send it

Keep the pipeline

Save WorkflowSave As TemplateOpen A ProjectMy Workflow TemplatesOpen Shared Template

Next month's campaign is the same template with a new prompt and a new example ad. The brand strategy, the model choices and the destinations are already wired.

Where the keepers show up

Ads & Commerce → Ad Campaigns

queued on the target campaign, ready for placements and publishing

The client's brand kit

under Brand Assets, analyzed and searchable, reusable on the next reel or pipeline

The start page

the project under Open A Project; the template under My Workflow Templates

And when the account manager wants it without the wires, the same project opens as an app.

A numbered step panel over the same nodes. Or describe a pipeline and the Architect wires it.

Step 7 · Same project, two faces

Open This App and the same pipeline shows up as a numbered step panel — or describe a pipeline in a sentence and the Workflow Architect wires it

Open This App and the same pipeline shows up as a simple numbered panel, for the account manager who doesn't want the wires. One click switches back to the canvas. Or describe a pipeline in a sentence and the Workflow Architect builds it for you.

Ad Variator · Open This App →

← Switch to Canvas ModePreview & Edit

1Creative Brief

2Brand Strategy

3Brand Colors

4Products (optional)

5Generator

6Variations Per Family

Generate

ANALYZE→GENERATE→READY

Save to Brand KitPublish

Workflow Architect · a sentence in, a wired graph out

build a UGC avatar video pipeline with greenscreen compositing, in our brand

● Brand Strategy● Creative Brief● UGC Actor Video● Video Compositor● Save to Brand Kit

Not a template picker. The Architect places the nodes, wires the ports by type, and leaves you a pipeline you can run, edit, and save as your own template.

Three ways onto the canvas

A guided workflow

the graph pre-wired, a numbered label on every node — start here

An app

the same graph behind a step panel; Switch to Canvas Mode any time

Blank canvas + the Architect

describe the pipeline, or drag nodes from the sidebar and wire them yourself

Or you say the whole thing to Claude, and it runs the same pipeline for you.

Seventeen playbooks in three families: winning ads, ad variations, UGC.

Or · Say it to Claude

Tell Claude the brief and the count — it runs the same orchestrators, shows you the spread, and evolves the one you like

Tell Claude the brief and how many you want. It wires in the client's brand, runs the pipeline, shows you the spread, and evolves the one you like.

• The canvas is not scoped to one kit in the sidebar. You pick the client's brand kit inside the Brand Strategy, Brand Colors and save nodes, so one pipeline can serve several clients.
• A guided workflow is a real graph. Every node stays editable, and the labels are notes you can move or delete.
• Analyze is a planning step and Run is a rendering step. Each fires its own node; Run All fires the whole pipeline in order.
• Apps exist for the pipelines listed on the start page. Any project can flip between the app panel and the canvas without duplicating anything.
• Over a hundred and fifty node types across the sidebar categories, with every top image and video model behind a switchable node.

Pick a guided workflow. Wire the brand in. Analyze, run, save the keepers, and keep the pipeline.