Agency Playbooks/Agency Lead Gen Capabilities

Find New Clients · Lead generation for marketing agencies

Agency Lead Generation

Describe your ideal client and get a qualified prospect list in about a minute — Shopify brands, local businesses, B2B companies that just raised or just started hiring for marketing, or other agencies to partner with. Enrich the best rows into dossiers that carry a full site-health audit, their live ads sampled and watchable on the page, who runs the business, and where they stand in your own pull. Generate spec ads in their brand and walk out with the pitch and the creative in hand.

Describe · Pull · Enrich

From “here's my ideal client” to a working prospect list — in about a minute

No lead databases to subscribe to, no spreadsheets to assemble. Say who you're after, watch the list stream in, then turn the best rows into dossiers that end in a pitch.

Your ideal client
Niche
supplements · US · $30+
Size
100 prospects · your target list
Pull
~1 min
The list streams in
Peak Nutrition Co.★4.8 · 21k reviews
Daily Greens Lab★4.6 · 9k reviews
Ironroot Supplements★4.7 · 33k reviews
…contacts, socials & price bands attached
Enrich
per prospect
The dossier
SnapshotCreative assessmentSite healthSEO BTheir live adsDecision makerReview footprintWhere they rankPitch angleAI visibility · optional
Mobile PageSpeed (Google)57/100
Deep research on every prospect, in minutes — the afternoon-per-account disappears, and every prospect lands ready to call.

The First Look · Open Any Row

Every local business arrives with its Google listing already read

When you're prospecting for new clients, every local business arrives with its core highlights already on the row — claimed or not, photos, categories, hours, the spread behind the star, the services they publish and what reviews keep mentioning — so you can spot the best fit for what you sell at a glance. That's the first look. Enrich the ones that earn it and the dossier follows: the site audit with Google's own scores, their live ads, twelve photos of the listing, who runs the business, where they rank in your pull, and the pitch angle to walk in with.

BusinessRatingReviewsListing
Harborline Med Spa
harborlinemedspa.com · Boston, MA
★ 4.8342no servicesEnrich
Beacon Street Day Spa▼
beaconstreetspa.com · Boston, MA
★ 4.7611
98 services
Enrich
Google Business Profile · read todayReading their services…

The listing

ClaimedYes
Photos41
CategoryMedical spa
Also listed as7 more
Hours6 days listed
5
551
4
31
3
9
2
6
1
14

Services they publish · 98

HydraFacialMicroneedlingDermaplaningChemical peelLaser hair removalPrenatal massageLash liftCouples massage+90 more

What reviews talk about

hydrafacialsknowledgeable staffdeep tissue massagerelaxingskin carefair pricing
Commonwealth Aesthetics
commonwealthaesthetics.com · Boston, MA
★ 4.9287
31 services
Enrich
It lands with the list

The listing is read as the row arrives. The services and review topics fill in behind it while you're already looking.

The flaw is on the row

342 reviews, 4.8 stars, nothing published under services — that's a pitch, and it's visible before you enrich anyone.

Then enrich the ones that earned it

Twelve photos, how often they answer reviews and their socials arrive with the dossier — on the rows you chose, not all of them.

The Dossier · One Enriched Prospect

Size up a prospect in seconds — with receipts

Lead tools hand you a contact record. This hands you the first meeting: who they are, what their site is built on, what's working, what's broken, what they're spending on — and the conversation to open with.

Snapshot
Who they are, how they operate, price positioning, reputation base — two honest sentences, not a bio.
Assessment
✓ Consistent brand system
✗ Static ads only — no video
✗ No schema on 200k+ reviews
Ad presence
META
Actively advertising — 30+ ads in current sample
View details · watch the video · ad library →
GOOGLE
Statics, video and text — 12 sampled
View details · watch the video · ad library →
Pitch angle
The opening move, from the sharpest finding.
1. The speed fix
2. UGC from their reviews
3. Widen the format mix
…then draft the outreach email in your agency's voice
What their site runs on
Built on WordPress · Beaver Builder
BuilderWordPress · Beaver Builder · child theme
CommerceWooCommerce
HostWP Engine · behind Cloudflare
What that means for you
Edited in Beaver Builder; theme and plugin work through WordPress admin, no code deploys. If that's your lane, this one's a call. If your primary skill set is Webflow, this one might not be for you.
Tools on the site · 3
ServiceTitanbookingCallRailcall trackingTrustindexreviews
Also in the fold-downSite-health auditBusiness profile & ShoppingDecision makerReview footprintMarket standingAI visibility checkTechnical sweepBacklink profile

Is this your kind of client?

Before you spend a minute on the pitch: what the site is built on, which page builder edits it, whether the theme is stock or bespoke, who hosts it, and every tool it loads. A Webflow shop knows in one glance whether a WordPress-and-Elementor prospect is worth the call.

Their ad library, on your page

Up to 30 of their live ads sampled with previews — statics, carousels and video, grouped by format. Click any ad for the full copy and a playable video, download the creative, or jump to the live library listing.

It ends in the pitch

An opening move built on the sharpest finding, then named plays — the first meeting, pre-written from the gaps the enrichment found.

The Research · Done Before You Call

Every prospect arrives with a reason to call them

Prospecting has always meant an afternoon per account — open their site, dig through their ads, count their reviews, guess at the rest. Enriching a prospect points a row of independent instruments at their business at once and hands your new-business team the specific, dated findings that open the conversation — what's working, what's broken, what they're spending on, how the AI assistants answer about them, and who to ask for.

Pointed at one prospect
Google's own tests
Speed, SEO, accessibility, best practices — plus real-visitor field data
The crawler's-eye read
What a search or AI crawler actually sees on the page
Their Google listing
Claimed status, categories, photos, the services they publish, and the newest reviews — read straight from Google
The whole-site crawl
Up to 200 pages walked like Google's crawler — an optional deep check
The four AI assistants
Asked live, with web access — an optional extra check
Live business research
Who runs it, when it started, where it's reviewed
Their own list
Where they stand against everyone else you pulled
Their site's own code
What it's built on, sells through and is served from — and the tools it loads
All at once
The readings land as cards
Mobile speed
36
SEO
92
Accessibility
71
Best practices
79
Discoverability
✓ Sitemap
✓ Canonical tag
✗ Schema markup
AI readiness
✗ llms.txt
✓ ClaudeBot allowed
! GPTBot unaddressed
Rendering
✗ Client-rendered
! Crawlers see almost nothing
Marketing pixels
✓ Analytics
✗ Meta Pixel
! Running ads, unmeasured
Social proof on site
✓ Review widget — Okendo
✗ Rating markup on product pages
! 300k reviews unreadable to search & AI
AI visibility
✗ Recommended 0 of 3
✓ Known when asked
! A rival named 7×
Business profile
✓ Claimed · 37 photos · hours on 6 days
✗ No services published
! Owner answered 3 of the newest 20 reviews
Google Shopping
✗ 0 of 40 listings sampled
! A rival holds 6
! Free via Merchant Center
Technical sweep
✓ 200 pages walked
! 120 pages nothing links to
✗ 162 thin pages
What they run on
✓ WordPress · Elementor
✓ Hosted on WP Engine
! Stock theme, bespoke child
Tools on the site
✓ ServiceTitan booking
✓ CallRail call tracking
! Klaviyo and Postscript both running
Backlink profile
✓ Trade publications link here
! Mostly directories
✗ Nothing from local news
That's the call you make — every finding lands in the pitch angle, the outreach drafts, and the Excel export as plain-English talking points your whole team can work from.

Something specific to say

Google's own scores, the site's own markup, the assistants' own answers, their own review footprint. You don't open with flattery or a guess — you open with a finding they can go and check themselves, which is why the call gets taken.

Every finding is a reason to reach out

“We asked the four AI assistants who they'd recommend — your competitor came up seven times, you came up once. Got ten minutes?” A client-rendered site, ads running with no pixel, 130,000 reviews nowhere on the site — each one is a first sentence that isn't about you.

And who to ask for

The research names the owner or founder where it can confirm them, dates the business, and lists where it's reviewed — Yelp, Trustpilot, Amazon, whatever matters for that lane. The outreach draft greets them by name, so nothing starts with “To whom it may concern”.

The Contacts · No More Tab Hopping

You found the business. Here's the person who says yes.

A dossier tells you why to call. It doesn't help if you then spend twenty minutes hunting for someone to call. One click on a prospect brings back the decision makers themselves — founders, owners, C-level and the marketing side — with their work email, a direct number where there is one, and their LinkedIn and X profiles. No second subscription, no seat to buy, nothing to reconcile afterwards. It's on the row, beside everything else you already know about them.

What this used to take
Open their site
Hunt for an About or Team page
Search LinkedIn
Find the founder, guess which one is current
Open a contact tool
Another subscription, another seat
Guess the email
first@ · first.last@ · initials@
Paste it all somewhere
A sheet nobody else on the team can see
One click
Contacts · on the prospect
Shannon M. — Co-owner
Work emailDirect lineLinkedIn· also named on their site
Laurie A. — Co-owner
Work emailDirect lineLinkedIn· also named on their site
Sara E. — VP Operations
Work emailLinkedIn
Michell C. — Director, New Markets
Work emailLinkedIn
Findings and people in the same place — the reason to call and the person to call it in, on one row, exported in the same workbook. Only charged when someone is actually found.

The people worth the call, first

Owners and founders lead the list, then C-level, then the marketing and operations side — sorted by who an agency actually pitches, not by whoever a database happened to return first. You see the title beside the name, so you know whether you're looking at the person who signs or the person who forwards.

The details you'd have gone hunting for

Work email where it exists, a direct phone number where the sources have one, and their LinkedIn and X profiles a click away — each one copyable on its own so it drops straight into your sequencer, your CRM, or the draft you're already writing.

And a note on what's solid

Anyone we also found named on the company's own website is marked as such — that's the difference between a contact you can trust today and a record that might be years old. Personal email addresses are never shown, and nothing is ever sent on your behalf: you click through and write it yourself.

Map Rank · Why They Take The Call

They think they're number one. Show them where they aren't.

Google answers differently depending on where the customer is standing. Most local businesses look strong from their own front door and disappear a few miles out — with a competitor sitting there instead. The owner has never seen it, because they only ever search from their own desk. One click gets you that picture, and the same map for whoever is taking the ground.

“med spas” · searched from 49 points
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
3
2
2
2
✗
✗
✗
2
1
1
1
✗
✗
✗
3
1
1
2
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
✗
#1 at their own door.
Nowhere three miles out.
Becomes
your opening
What you open with

“I searched med spas from 49 points around your clinic. You come up first at your own address — and you're not on the map at all three miles north, where Cabana Medical Spa is showing instead. I put both maps in a picture. Want me to send it?”

No audit to sell, no meeting to ask for. You have something specific they didn't know, about customers they're already losing — and the picture to prove it.

Their blind spot is your first sentence — and it's different for every prospect on your list.

They have never seen this

An owner searches from their own desk and sees themselves at the top, so they believe they're fine. You arrive with the same search run from every direction — and the gap is impossible to argue with.

A rival you can name

The same check draws the map for whoever is winning the ground they've lost. Not "you should do more SEO" — a competitor, by name, sitting where their customers are looking.

Something to leave behind

Both maps download as images. Attach them to the first email, drop them in the deck, or put them on the table — the picture keeps making your case after you've hung up.

Spec Ads · The Pitch, Made Visible

Walk in with ads already made — in their brand

Heart the prospect ads worth riffing on, click once, and get four ready-to-pitch spec ads — their product, their logo, their voice — new takes on their own creative plus fresh angles from the pitch plays. Spec work that used to take a design team days now happens while you read the dossier.

Their live ads · you pick
Their static ad
Their carousel
Their video ad
Up to 30 sampled per prospect — statics, carousels, video
One click
BRAND LOCKED
Product, logo and voice held true to their creative — the rest reimagined
~A minute
Four takes land on the page
Riff on their ad
Their product + logo, locked
Riff on their ad
Same brand, new scene
New angle
Built from pitch play #1
New angle
Built from the brand profile
Attach the keeper — the pitch email names the gap, the spec ad shows the fix. Only completed work is ever charged.

You choose the references

Heart up to four of their live ads and each becomes its own take — product and logo locked, everything else reimagined. Or heart nothing and the strongest sample is picked for you.

Four ads in about a minute

One click, four finished takes in the prospect's brand — sized for the feed, each with a note on the angle it takes and why it supports the pitch. Generate more anytime; every set is kept.

Show, don't tell

The pitch email names the gap; the spec ad shows the fix. Download the keeper and attach it — you're no longer describing work you could do, you're delivering it.

Four Lanes · Same Depth Whichever Way In

Ecom brands, local businesses, B2B companies and other agencies — each qualified the way that lane really works

An online store, a neighborhood plumber, a funded software company and another agency are different prospects. The lanes read different signals — but land in the same lists, the same dossiers, the same export.

ECOM
Shopify stores by niche
Niche keyword + market
Product-price band — the operating-level knob
Review volume as a scale signal
Emails, phones & socials attached
Stock or custom theme, and which review app — once enriched
Find your next ecom client in the niche you already know how to grow.
SupplementsSkincareCosmeticsCoffee & teaApparelFootwearJewelryPet productsHome goodsFurnitureOutdoor gearFitness equipmentBaby & kidsKitchenwareEyewearCandlesSnack foodsPlantsBags & accessoriesGolf+ any niche you can name
LOCAL
Local businesses by trade
Trade × the metros you name
Their Google listing read on the pull — claimed, photos, categories, hours, the star spread
The services they publish, and what reviews keep mentioning
Website present or missing — a signal either way
WordPress, Webflow or a builder — and which page builder edits it
Work one trade across every metro you name — a single city, or coast to coast.
Law firmsMed spasDentistsOrthodontistsChiropractorsPlumbersHVACRoofersElectriciansContractorsLandscapersPest controlAuto repairReal estateGyms & studiosSalonsVeterinariansRestaurantsAccountantsInsurance+ any trade you can name
B2B
Companies by what they just did
Two ways in — they just raised, or they're hiring for marketing
Custom code or a CMS — and the stack behind it, once enriched
The trigger arrives dated, so there's a reason to call this week
Company size, market and how warm the signal has to be
An optional ad check that arrives with the list — who's advertising, and who isn't
Reach the accounts that just got the budget — or just went looking for help.
Software DevelopmentFinancial ServicesHospitals & Health CareData Infrastructure & AnalyticsComputer & Network SecurityBankingVenture Capital & Private EquityBiotechnology ResearchMedical EquipmentRetailReal EstateTelecommunicationsE-Learning
These thirteen are the list — each one checked for real supply before it was offered. Leave the industry open on the funding side to watch all of them at once.
AGENCY
Other agencies to partner with
Agency category × the metros you name
What they offer, in their own words
The clients they name, and who they serve
Who founded it, and who runs new business
The fit — where you overlap, and what their pages never mention
Partner with the shops that need what you do — overflow, white-label or a referral.
Marketing agencySEO agencyWeb design agencyBranding / design studioAdvertising agencyPPC / paid media agencySocial media agency+ any agency type you can name
Ready to pitch
Hours of research, in minutes
One click turns any prospect into a full dossier — their site audited, their live ads pulled, their reviews counted, their AI visibility checked. The digging is done before your coffee is.
Cherry-pick who's worth it
Sort by review volume, rating, contact surface — decide who's actually worth pitching, then research only those. You never spend on a prospect you'd never call.
The name to ask for — and the reason to call
Who runs the business where it can be confirmed, where they're reviewed, and the sharpest finding to open on. Everything the first call needs, at your fingertips.

B2B · Two Ways In

The companies with the money — and the companies asking for help

Most prospecting tools answer who exists. This lane answers who is worth a call this week — off two different public signals, both of them dated, and the full dossier runs on either one.

THE GOLDEN GOOSE
They just raised — and we can't find them advertising anywhere
Money has landed recently, and a check of the public ad libraries comes back empty. That combination is a window, and windows close.
Funding rounds as they're publicly announced — the amount, the round, and who backed it, every one of them dated.
Stage tells you more than the date does: a pre-seed from a year ago is spent money, a Series B from a year ago is still being deployed.
Narrow by how recently the money landed and by how big the round was.
Work one industry, or leave it open and watch every industry at once — this door doesn't make you pick.
Ask for the ad check and every company arrives already looked up in Meta's, Google's and LinkedIn's ad libraries — who is advertising, and who isn't, is on the row the moment the list lands.
Checking one library is not enough — across 110 companies we measured, Google alone missed 28% of the advertisers and LinkedIn alone missed 34%.
Tick the rounds that suit your shop — including the undisclosed deals most filters quietly drop:
Pre-seedAngelSAFESeedConvertible noteBridgeExtensionSeries ASeries BUndisclosed
What we can honestly say
We tell you what we observed: the round is public and dated, and we found no paid advertising running. We do not tell you nobody has pitched them, or that there is no agency in the picture, or that there is no marketing team inside — we cannot see any of that, and we will not pretend to.
What we can tell you is that the window is open. Now's the time to go get them.
ASKING FOR HELP RIGHT NOW
They're hiring for marketing — the decision to spend is already made
A company posting a growth, content or paid-media role has already committed budget to the thing you sell. It isn't a cold list; it's a room of people actively looking for help.
We read the major job boards for you. A posting is dated by construction, so “saw you're hiring a Head of Demand Gen” is a first sentence, not a guess.
Narrow by company size, by where the role actually sits, and by how warm the signal has to be.
Thirteen verticals to choose from, every one tested for real supply before it was ever offered.
Nine roles count as the buying signal — pick the ones you actually sell against:
GrowthDemand generationPaid mediaLifecycle / emailContentProduct marketingBrandSEOSales
One posting, two ways in
A company hiring a marketing director or a go-to-market lead is a company looking for its own talent — and it is a company with a need somebody could step into. The employment type changes who the row is valuable to, not whether it's valuable.
Either way, they've decided to spend — and “let us handle that for you” is a real conversation.
Either door lands in the same row — and the row is only where it starts
The trigger arrives dated and ready to open a call with. From there you can have the whole company researched live — what buyers say about them, who they name as rivals, everything they've announced, how they sell themselves — on top of the site audit, their ads and the pitch angle every lane already gets. That's the next section.

Freelance & Contract · Its Own Way In

The companies that already said they want contract help

A lot of this business is one person, or a few. For them a company that has already decided to bring in a freelancer isn't a cold prospect — it's the warmest row on the page.

A filter on the kind of engagement — not a job title
Run it on its own to see every freelance and contract marketing brief going, across every industry.
Or add it to a role: “Growth + freelance” finds the companies hiring a contract growth marketer specifically.
We read the major job boards so you don't have to — then you cherry-pick the ones that are timely.
“We saw you're looking for contract help — let's talk.”
That's a warm opening line, and it's available to a solo operator the same day the brief goes up. A contract relationship that works has a habit of turning into a retainer.
It isn't a thin niche
In a single 90-day window we measured roughly 733 genuine contract and part-time marketing briefs, spread across about 643 companies and 42 different industries — which is why it pairs with the all-industries option.
Two things worth knowing first
The companies skew larger than you'd expect — a median of around 207 staff in what we measured. This is not only small startups looking for a hand.
And job boards are systems for hiring employees. A company quietly looking for a freelance partner may never post at all — so this finds the ones who did, not every one that exists.

The B2B Read · Live Research On One Company

Walk in knowing more about them than they expect

Not a contact record with a logo on it. The role they actually posted, what buyers say about them where buyers look, who they name as rivals, what they've announced, and how they sell themselves — every finding with a source you can open, and every card ending in what an agency should do about it.

The B2B read — why they're on this list, and what they can prove
Why now
Senior Marketing Manager — North America
Posted 7 days ago · from their own careers page
What the role asks for
Field marketingContent marketingB2B SaaSCopywritingSEOAI tools
Read the posting
Market proof
4.8★
G2
35 reviews
28
Gartner Peer Insights
newest appears current
$62.0M
Raised
publicly reported
2018
Founded
⚠ None of this appears on their own site — no review widget was found. Third-party proof sitting off-site is the classic B2B display gap, and the demo-request page is where it would earn its keep.
Dig deeper — live research, every finding with a source you can click
$25M Series A
Latest funding
Aug 2026
4 launched
Products
at their own conference
Partnership
Most recent
May 2026
Analyst mention
Recognition
2025
Funding2026-08-19
Raised $25 million to bring AI to deskless workers.
Their newsroom
Launch2026-05-28
Launched four products at their own annual conference.
Their newsroom
Partnership2026-05-06
Announced a partnership for frontline training.
Their blog
Recognition2025-07-08
Named a Sample Vendor in an analyst Hype Cycle.
Their newsroom
Why this mattersA run of company-sourced announcements across funding, launches, a partnership and an analyst mention, all inside a year — a company generating a steady stream of newsworthy moments an agency can turn into content and campaign hooks. The conference and the four-product launch are concrete pegs for a launch-support pitch, though all of it speaks to activity, not to budget or buying appetite.
Sourcestheir newsroomthe funding announcementthe launch postthe partnership releasethe analyst listing
Also in dig deeper
Competitive context
The rivals they name themselves — badged “named on their site”, each with a receipt you can open — plus the ones the market puts them beside, and the category they actually sit in. Never a guess from category similarity.
Also in dig deeper
Positioning
How they sell themselves today: the claim in their own words, who they say they sell to, the customers they name, whether pricing is public, and the one action their site pushes. Then the proof already on their page, tagged by kind — customer story, stated metric, certification.

Every finding, with its receipt

Nothing is asserted without the page it came from. An agency owner can open the source mid-call, read the line themselves, and repeat it without being embarrassed — which is not something a list you bought can offer.

It ends in what to do about it

Each card closes on a plain-words read for an agency — the angle worth taking, and just as importantly what the evidence does not prove. Activity is not budget, and the card says so.

A blank beats a borrowed number

A rating appears only when we can point at that company's own profile page. Where all that exists is a category or comparison page, the card shows nothing — because somebody else's review count in a pitch is worse than no review count at all.

Export · Yours To Take Anywhere

One click, and the whole list is a real Excel spreadsheet

Most lead tools make leaving hard. Here the export button is right on the toolbar: every contact, website, and social link — and the full dossiers — in a clean .xlsx that opens in Excel or Google Sheets and drops straight into your CRM or a VA's hands.

your-prospect-list.xlsx3 sheets
Prospects
Name · Website · Location · Email · Phone · Instagram · Facebook · YouTube · Rating · Reviews · Price range
Pull Info
The list, whether it's online or local, your search criteria, and the date — full context for whoever picks it up
Enrichment
Snapshot · Assessment · Pitch angle · SEO grade · Speed score · Site-health gaps · Built on · Tools on site · Ad presence · Decision maker · Review footprint · Where they rank · AI visibility · Drafted outreach

Marketing agency lead generation, step by step

1

Describe your ideal client

Pick a lane — Shopify stores by niche, local businesses by trade, B2B companies by what they just did, or other agencies by category and territory — and say who you're after: “supplement brands in the US selling $30+ products”, “plumbers in Austin and Dallas”, “software companies that raised a seed round in the last 90 days”, or “SEO agencies in Austin and Dallas”. Pick a size (25 to 100) — you only pay for the prospects actually delivered, and if a pull finds more than you asked for, the extras are free.

2

The list lands in about a minute

Prospects stream in as they're found — names, websites, locations, ratings, review volumes, price ranges, emails, phones, and social profiles where they exist. Every local business and agency lands with its Google Business Profile already read: whether the listing is claimed, how many photos it carries, the categories it's filed under, its hours, the spread behind the star rating, the services the owner has published, and what customers keep mentioning in reviews. Open any row and it's all there — before you've enriched anyone. On a B2B pull each row also carries the reason it's there: the round and who backed it, or the role they posted and when. Every contact icon is a one-click link. Repeats from your earlier pulls are skipped automatically.

3

Enrich the ones worth pitching

Tick the prospects worth a closer look and hit Enrich. Each one gets its own dossier: who they are, what the site is built on and the tools it runs, a full site-health audit with Google's own scores, up to 30 of their live ads sampled with previews and playable video, who runs the business and where it's reviewed, where they rank in your own pull — and a pitch angle with named plays. For a local business the listing opens up too: twelve photos to look around, how many of their newest reviews the owner answered, and their Instagram, Facebook and YouTube read straight off their own site. B2B rows add the read on why they're on the list and what they can prove, plus optional live research on their competitors, their momentum and how they position themselves — every finding with a source you can click.

4

Walk out with the work in hand

Heart the ads worth riffing on and create four spec ads in the prospect's brand, draft the outreach in your agency's voice, then export everything to Excel — prospects, criteria, and full dossiers on separate sheets. The email names the gap; the spec ad shows the fix.

What's inside

Ecom lane

Shopify stores by niche

Search the Shopify storefront directory by keyword, market, and product-price band — the “level of operation” knob. Each store arrives with its review volume (a real operating-level signal), price positioning, and contact channels already attached.

Local lane

Local businesses by trade

Plumbers, med spas, roofers — any trade, across the metros you name. Every business lands with its Google Business Profile already read: claimed or not, the photo count and a first photo, the categories it's filed under, its hours, the spread behind the star rating, the services the owner has published, and what customers keep mentioning in reviews. Open the row and decide — a spa with 318 reviews, 4.9 stars and nothing published under services is a pitch, and you can see it before you enrich anyone. A map pin opens the full Google listing in one click.

B2B lane

Companies by what they just did

Two ways in, both public and both dated. Companies that just announced a funding round — pre-seed through Series B, including the undisclosed deals most filters quietly drop — or companies hiring for growth, demand generation, paid media, content, SEO or brand. Thirteen verticals, every one tested for real supply before it was offered; on the funding side you can leave the industry open and watch all of them at once. The trigger lands on the row as the reason to call this week, not a firmographic to guess from.

B2B lane

Who's already advertising, right there on the list

An optional pass across the whole list as it's built: every company looked up in Meta's, Google's and LinkedIn's ad libraries, so who's running paid and who we found nothing for is visible from the moment the list lands — no opening rows one at a time to find out. It marks a type, never a grade: the companies running nothing are what a green-field hunter wants, and the ones already spending are who a takeover pitch is for. Checking one library isn't enough — across 110 companies we measured, Google alone missed 28% of the advertisers and LinkedIn alone missed 34%.

B2B lane

Companies asking for contract help

Filter on the kind of engagement rather than the job title: contract, part-time and temporary briefs from companies that have already decided they want a freelancer. Run it on its own to see every freelance marketing brief going, or add it to a role. For a solo operator or a small shop it's the warmest row on the page — and a contract that works has a habit of becoming a retainer. The limits ship with it, because they're the kind of thing you'd want to know before a call: these companies skew larger than you'd expect, and a company quietly looking for a freelance partner may never post at all.

The dossier

Google's own numbers

Speed 0–100

Every enriched prospect gets Google's mobile PageSpeed score on a colored bar — green, amber, or red, Google's own zones — plus an SEO letter grade from real checks: sitemap, schema markup, meta descriptions. Citable evidence, not opinion.

The dossier

Their Google listing, in depth

Enrich a local business and the listing opens up: twelve photos to look around, how many of their twenty newest reviews the owner answered — and the ones they didn't, quoted and dated — the categories on the profile that never appear on their site, and their Instagram, Facebook and YouTube read straight off their own pages. An unanswered one-star review from last month is a first sentence.

The dossier

Their ad library, on your page

Up to 30 of their live Meta ads and 12 Google ads sampled per prospect — statics, carousels and video, with previews, grouped by format. Click any ad for the full copy, a playable video, and a download — or jump straight to the live library listing.

The dossier

Does their stack fit your shop?

What the site is built on, which page builder edits it, whether the theme is stock or bespoke, what it sells through, who hosts it, and every third-party tool it loads — booking, chat, call tracking, reviews, email, testing. One glance tells a Webflow agency to skip the Elementor site, and a WooCommerce specialist to call first. Read from the page's own code, never guessed, and left blank when a site blocks the visit.

The research

The crawler's-eye audit

What a search or AI crawler actually sees: server- or client-rendered, sitemap and schema, llms.txt, which AI crawlers are allowed or blocked, marketing pixels, link previews, site architecture — and for local businesses, whether the city, services and phone are even findable. Each gap is a card, in plain words — and a plain-words gap is a plain-words opener.

The research

A backlink audit in seconds

One click on an enriched prospect: who links to their site, how many of those sources pass real authority, how clean the profile is — in about a second. It answers what the call turns on: is there link building, digital PR or citation work to sell? Those same sources are what AI assistants read when they answer about a business. Forty links and a spam problem is the foundations sale; a clean profile from real publishers is a different pitch, not a better prospect.

The research

Who to call, and where they're reviewed

Live research tied to that exact business: the owner or founder where it can be confirmed, when the business started, and its review footprint across the platforms that matter for that kind of business — with the newest review dated. Same-name businesses are reported, never blended in.

The research

The people to actually contact

One click on an enriched prospect brings back the decision makers themselves — founders and owners, C-level, marketing and operations leads — with their job title, work email where it exists, a direct phone number where the sources have one, and their LinkedIn and X profiles. Owners and founders come first, not whoever a database listed first, and anyone we also found named on the business's own site is marked as such. No second subscription, no seat to buy: it's on the row beside everything else you know about them. A head start, not a verified list — and you're only charged when someone is found.

The research

AI visibility, checked live

An optional check on any enriched prospect: five real questions put to ChatGPT, Claude, Gemini and Perplexity with web access — do the assistants recommend them when someone asks who to use, and do they even know the brand? The strongest business in your own pull is scored in the same answers, which is the call: “here's how you're showing up against the leader in your category — got ten minutes?”

The research

Where they rank in your pull

Every enriched prospect is placed against the rest of the list you pulled — rank by review volume and by rating, who leads the pull, and how many sit above them. Comparisons stay honest: it's the set you pulled, not a claim about the whole market.

The research

Where they vanish on the map

An optional check on any local prospect: the same search run from dozens of points across a nine-mile area around their address, so you can see exactly where they stop showing up — and the identical map for whoever is winning that ground. Most owners look strong from their own front door and have no idea they're invisible a few miles out. Both maps download as pictures you can send.

Spec ads

Ads made in their brand

One click turns the dossier into four ready-to-pitch spec ads in the prospect's brand — new takes on their own creative plus fresh angles from the pitch plays, each with a note on why it supports the pitch. Every set is kept; download the keepers.

Spec ads

Heart the references

Choose the creative direction yourself: heart up to four of their sampled ads and each becomes its own take — product and logo locked, scene and story reimagined. Hearted ads are saved permanently and pin to the top of the sample.

The pitch

A pitch angle with named plays

The dossier ends with the conversation to walk in with: an opening move built on the sharpest finding, then two or three named plays — each one specific to the gaps the enrichment actually found. Then draft a first-pass outreach email in your agency's voice.

The workflow

Lists that grow with you

Every pull saves to a named list in the side panel — pull another 100 into the same list anytime and only new prospects are added. Sort by any column, float the enriched ones to the top, rename lists, and export to Excel with the full dossiers included.

Run the whole loop from Claude

Pull the list, cherry-pick, enrich, and draft the pitches — the same loop, driven from a conversation. The playbooks make it a copy-paste ritual.

Works inClaude.ai (web)Claude CoworkClaude Code— no API key needed.
Pull a list by describing itLIVE

“Pull 25 premium supplement stores in the US and show me the strongest ones.”

Claude quotes the price for free and waits for your go before anything charges.

Find who's worth pitching this weekLIVE

“Find me fintech companies that raised in the last 90 days, and check who isn't running any ads yet.”

The B2B lane — they just raised, or they just posted a marketing role. Either way the trigger is dated. Quoted free first, and the ad check is optional.

Read the list backLIVE

“Show me my Supplements list and tell me which five you'd enrich first, with a reason each.”

Reading your lists, prospects and dossiers is free — Claude does the cherry-picking before anything is committed.

Cherry-pick and enrichLIVE

“Enrich the five best prospects in my Supplements list and brief me on each dossier.”

Charged per completed dossier — failed lookups cost nothing.

Go deep on a B2B companyLIVE

“Research the market around my top B2B prospect — who they compete with, what they've announced, and how they position themselves.”

B2B prospects only, once they're enriched. Three cards, priced per card and quoted before anything runs — and every finding comes back with a source you can open.

Check their AI visibilityLIVE

“Run the AI visibility check on the top prospect and tell me whether the assistants recommend them.”

Five live questions to ChatGPT, Claude, Gemini and Perplexity — an optional extra check, quoted before it runs.

Sweep their whole siteLIVE

“Run the technical sweep on the top prospect and tell me the sharpest finding.”

Up to 200 pages walked like Google's crawler — the findings arrive already written as the pitch. Charged only when the crawl completes.

See who vouches for themLIVE

“Check the backlink profile for the top prospect and tell me whether links are worth pitching.”

Who links to them and how credible those sources are — and it comes back in about a second.

See where they vanish on the mapLIVE

“Check the map rank for the top local prospect and tell me where they stop showing up.”

Local prospects only. Quoted free first — and the same check draws the map for whoever is winning that ground.

Find who to talk toLIVE

“Pull the contacts for the top prospect and tell me who you'd approach first.”

Names, titles, work emails and handles — owners first. Quoted free, and a prospect where nobody is found costs nothing.

Draft the outreachLIVE

“Craft the five pitch options for the top prospect and tell me which approach you'd send.”

Five named approaches, written as your agency. Drafts only — nothing is ever sent for you.

Make the spec adsLIVE

“Create spec ads for the strongest prospect in my list and tell me which one you'd attach to the pitch.”

Four ads in the prospect's brand — riffs on their own creative plus fresh angles. You pick the keeper on the page.

Where this is heading

The loop keeps compounding — here's what's on the bench.

Lookalikes from your own clientsCOMING

Point at the clients you already serve and let the platform find more like them — your niche, replicated.

Deeper enrichment + competitive readCOMING

A deeper tier for the prospects that matter most: their competitors' ad activity and AI visibility set beside the prospect's own, plus market-trend context — the pitch that opens on their category, not just their site.

Carousel & video spec adsCOMING

The spec-ad family grows: carousels and short video takes in the prospect's brand, built on the same one-click flow.

Good to know
  • Ad presence shows samples from the public ad libraries — real ads, honestly labeled (“5+ in the current sample”), never invented totals.
  • The mobile speed test is Google genuinely measuring the site — a dossier can take up to a minute, and it's worth it.
  • Local-lane exports build from enriched dossiers (that's how Google's terms work) — enrich first, then export.
  • Business research is anchored to that exact business — if a same-name company turns up, it's reported as a near-miss, never blended in. Anything the research can't confirm is left out or marked unconfirmed.
  • Market standing compares a prospect to the list you pulled, as of the moment it was enriched — it's an honest sample, never a claim about the whole market.
  • The AI visibility check is an optional extra on an enriched prospect — five questions per assistant, asked live, quoted before it runs. Assistants word answers differently every time, so it reads as a sample, not a ranking.
  • Drafted outreach is a well-started first pass in your agency's voice — you polish and send from your own inbox. Nothing is ever sent for you.
New here? Walk the whole loop step by step — where you start, what you see, and how what you see becomes the pitch.The Agency Lead Gen walkthrough →
Pull your first prospect list

Your first list is minutes away.