Agency Playbooks/Agency Lead Gen

A playbook in action · New business development

Your next client — found, qualified, pitched

Four playbooks, one weekly motion. Describe your ideal client and a qualified list lands in about a minute. Claude argues a shortlist, enriches it into dossiers carrying Google’s own numbers and the prospect’s live ads, and writes five outreach drafts in your agency’s voice. You approve every price before anything charges, and nothing is ever sent for you.

Start freeFull Agency Lead Gen capability
New here? Connecting Claude takes about a minute

The motion, in four moves

1Pull the list
2Enrich the best
3Draft five ways in
4Repeat it weekly

Every paid step is quoted first and charged only for what completes.

1

Prospect pull · quoted before it costs

Describe who you sell to — in plain words

Not a filter builder. Say “supplement brands in the US selling $30+ products” or “plumbers in Austin and Dallas,” pick a size between 25 and 100, and the right search runs against live sources. Claude quotes the exact token price for free and waits for your go — nothing fires before that. Rows land in about a minute with contacts, socials, ratings and review volume, saved as a named list, with repeats from your earlier pulls skipped automatically.

Ask Claude to

“Pull 25 premium supplement stores in the US and show me the strongest ones.”

Described, not configured

Two lanes — Shopify stores by niche, or local businesses by trade across the metros you name.

Quoted before it costs

The free quote shows the exact price and the suggested list name. Nothing runs until you say go.

The list compounds

Pull into the same list again anytime — only new prospects are added, so the pipeline grows instead of repeating.

2

Qualify & enrich · 10 tokens per completed dossier

Claude reads the list and argues a shortlist

It weighs review volume, ratings and contact surface, then proposes who is worth your time with a one-line case for each pick — and you approve the shortlist before a single token is spent. What comes back isn't a data dump: each enriched prospect gets a business snapshot, a site assessment carrying Google's own mobile PageSpeed score and an SEO grade from real checks, samples of their live ads from the Meta Ad Library and Google's Ads Transparency Center, and a pitch angle with named plays.

Ask Claude to

“Enrich the five best prospects in my Supplements list and brief me on each dossier.”

Inside one dossier
Speed
Google's own 0–100 score
SEO
a letter grade from real checks
Their ads
samples, each one click from the library
The angle
an opening move plus named plays
You approve the shortlist

Claude makes the case per prospect; you cut and add before anything is enriched.

Charged per completed result

Enrichment meters on completion — a prospect whose lookup fails costs you nothing. The quote is a ceiling, never a blind spend.

Evidence you can cite

Google's own numbers and the prospect's live ads, linked — so the pitch rests on facts they can check.

3

Pitch the shortlist · 5 tokens per five-draft set

Five ways in, written as your agency

Every prospect comes back with five complete drafts, not one — five named approaches, so you pick the one that sounds like you rather than editing your way out of a template. They speak in your agency's name, positioning and proof points, taken from what you set once in Account Admin. And they are drafts: nothing is ever emailed for you. Copy the subject and body clean, make it yours, send it from your own inbox.

Ask Claude to

“Craft the five pitch options for the top prospect and tell me which approach you'd send.”

DirectProblem–Agitate–SolveBefore–After–BridgeInsight-LedSocial Proof–Led

Grounded in the dossier, so the opening line references something true about their business — and Claude tells you which one it would send, and why.

4

Weekly sweep · every spend gated separately

One paste, and Monday starts with a pipeline

The whole motion in a single playbook: a fresh pull into your pipeline list, the new arrivals sized up, the strongest enriched, the best drafted. The pull, the enrichment and the pitch drafts are each quoted and confirmed on their own, so you can skip any step this week and the playbook carries on with the rest. Run it against the same list week after week — repeats skip themselves, the dossier library grows, and prospecting becomes a ritual instead of a project.

Ask Claude to

“Run my weekly prospecting sweep on the Supplements pipeline.”

A ritual, not a chore

One paste runs the motion end to end — the reason prospecting actually happens every week.

A gate at every spend

Three separate quotes, three separate yeses. Skip one and the rest still runs.

The pipeline compounds

Same list, week after week: repeats skip, dossiers accumulate, and the best prospects rise.

Not a list you buy and forget

The list is the cheap part. What makes a prospect callable is the evidence attached to it — and what to say.

A dossier, not a row

Anyone can sell you names. This hands you Google's own speed score, an SEO grade from real checks, and the prospect's live ads — evidence you can quote in the first line.

You pay for what completes

Every spend is quoted before it runs and metered on completion. A lookup that fails costs nothing — the quote is a ceiling, never a blind charge.

Five drafts, never a send

Five named approaches per prospect, in your agency's voice, so you pick rather than rewrite. Nothing is ever emailed for you.

One click from the creative

The pitch angle sits beside the studio that makes the work — so a prospect's gap can become spec creative in their brand the same afternoon.

Four playbooks, one motion

Run the first three once to learn the shape, then let the weekly sweep carry it.

“Prospect pull”

A qualified prospect list — contacts, ratings, and review volume — saved and ready to work.

“Qualify & enrich”

The list cherry-picked with you, and the shortlist enriched into pitch-ready dossiers.

“Pitch the shortlist”

Five ready-to-edit outreach drafts per prospect — five named approaches, written as your agency.

“Weekly sweep”

The weekly ritual in one run — fresh prospects in, the best enriched, the top ones pitch-ready.

Win the account, then make the work in the same place.

The reason this sits inside StyleForge rather than a prospecting tool: the pitch angle is one step from the studio that builds spec creative in the prospect’s own brand. Over 150 playbooks cover what happens after they say yes.