AI in the Agency.

Forty years of holding brands together, and I'm watching the thing come apart at the seams — not because of the AI, but because nobody has written the rules for using it.

Five ways it costs an agency money, a client, or a copyright you promised somebody you had — and the much larger space where none of it applies.

Your client signed off on an ad campaign — the hooks, the copy, the visuals. Something else is running. Here's what creative automation actually does, what the ad networks change without asking, and where all of it can blow back on you.