Cast · Shoot · Cut — authentic UGC, on brand
Cast a UGC ad and cut it — creator-style, on demand
Pick one of 14 proven creator formats and Claude casts a fresh actor and shoots the takes for you — no creator to book, no shoot to run. Bring your own clips and product shots too, and it pulls it all together: reading what's in each one, trimming the moments that land, and cutting an authentic creator-style ad with on-brand text, music, and an AI narrator. Preview free, iterate by talking, render when it's right — either by asking Claude, or on the timeline in the Studio.
Generate-first · Or bring your own
Cast a creator — and cut it with everything you have
Pick a format and Claude casts a fresh actor and shoots the takes for you — no creator to book, no shoot to run. Bring your own clips too, and it pulls it all together: screening every take, trimming the moments that land, and cutting the ad.
…cut into beats
The preview page
the UGC ad
14 proven formats — pick one, Claude shoots it
No creator to book
The format carries the cast, the beat spine, and the pacing — Claude shoots a fresh actor to it, so a new ad doesn't wait on a shoot.
Generated + your own, together
New takes and your existing footage land in one pool. The director cuts from all of it — mix a shot you filmed into a cast reel freely.
The trim is the edit
It reads what's in each clip and windows the moment that matters — one take can become several beats, sequenced into the ad with text and sound.
How a director cut comes together
The same engine under both doors — your footage, cut by meaning, sequenced with the words and the sound, on a live preview you render when it's right.
The Cast
Pick one of 14 proven creator formats and Claude casts a fresh actor and shoots the take-reel to that format's beats — no creator to book, no shoot to run. Generating costs tokens, so it names the price and asks first.
The Footage
The newly shot takes and any clips you bring yourself land in the same place. Everything the director cuts from lives in your brand kit, understood by what's actually in each one.
Cut by meaning
Not by re-generating. Every clip is read scene-by-scene — what's in frame, what's said, where the subject sits — so the cut lands on the moment that matters.
The Trim
The trim IS the edit. Each clip is windowed to the exact moment you want — and the same clip can be cut multiple ways into multiple beats.
Text & Brand
Kicker, headline, subline, CTA — on-brand type placed in each shot's safe zone, off the subject. Your colors, fonts, and logo, automatically. Captions karaoke the spoken words.
The Sound
The actor's own voice carries the cut. Add an optional music bed matched to your brand — it ducks under the voice — plus an optional AI narrator, who speaks only on the beats where nobody's talking.
The Preview
Every version plays live: scrubbable, numbered, free. Re-cut a window, reorder beats, swap a clip — nothing regenerates, nothing is overwritten.
The Render
When it's right: MP4 (and a looping GIF) with the soundtrack baked in. Previewing, cutting, and rendering are all free — you just pick the keeper and go.
The Library
Every cut is a project on Brand Videos — reopen it, load any version's footage + trims back onto the timeline, or hand it to Claude to keep iterating.
Surface 2 · The Studio
Pick a style, generate takes — direct the cut
Prefer to drive? Pick a creator format and generate takes right in the Studio — the finished reel lands on your timeline. Add your own clips beside it, trim any video to the moment that matters (drop the same clip in twice for two moments), give the words + sound direction, and hit Create. The same director cuts, scores, and narrates it.
Surface 1 · Just ask
Describe the cut — Claude directs it
“Cut me a 9:16 UGC ad from my actor takes.” Claude acts as your editor — it finds the takes, reads what's in them, trims by meaning, writes the copy, scores the music, times the narration, and hands back numbered takes to react to. Iterate by talking, render the keeper.
“Cut a 9:16 UGC ad from my actor takes — hook, a quick product demo, end on the CTA.”
The director reads each take, trims the best moments, sequences them, writes the words, scores it → a preview link with numbered takes.
The preview page
numbered takes · scrubbable · free
Ask Claude to
Cast a creator and cut the ad
“Cast a testimonial creator for my product and cut me a 9:16 UGC ad.”
Re-cut by talking
“Re-cut the second take tighter and start right on the product reveal.”
Score, narrate & render
“Add a narrator that reinforces the benefit, warmer music, then render #2 as an MP4.”
New to this? Connect your agent and see everything you can ask →
Two doors, one engine — and they round-trip
Both surfaces write the same projects to the same library. A cut Claude makes reopens in the Studio — every clip, image, and trim back on the timeline — and a Studio cut hands off to Claude to keep iterating. Same footage, same director standards, same preview, same downloads.
Everything in the director
Your footage, semantic trims, text in the safe zones, music + an AI narrator, any aspect — all on-brand, all live.
Cast fresh
14 creator formats, shot for you
Testimonial, unboxing, try-on, street interview, mirror selfie, podcast and more — pick a format and a fresh actor is cast and shot to its beats, with your product in frame. No creator to book.
Coverage
Your own takes & product shots too
Bring the clips and shots you already have — they cut together with the newly shot takes as one pool of coverage. Your footage, not a stock creator library.
The edit
Semantic trim
Windowed cuts by meaning — one clip, many moments. The trim is the edit; nothing regenerates, so a beat that landed stays put.
Type
Text in the safe zones
On-brand kicker, headline, subline, CTA placed off the speaking subject, in each shot's safe zone — your colors, fonts, and logo.
Audio
Music + AI narrator
An optional music bed matched to your brand, plus the house AI narrator (Jessica — warm, bright), timed to the frames and auto-ducked under the voice. Regenerate the bed anytime.
Format
Any aspect, in minutes
Square 1:1, portrait 4:5, story 9:16, or landscape 16:9 — re-cut the same footage to a new format and swap the text/CTA in minutes.
On-brand
Your kit, automatically
Every cut wears your kit's colors, fonts, and logo. The director makes real editorial calls — which moment, how long, where the text lands.
Free to preview
Iterate by talking
Re-cut a window, reorder beats, swap a take — free and instant, each change a new numbered take. Rendering is free too, and finished renders re-download free. Only generating new footage costs, and it always asks first.
Round-trip
Reopen & edit anywhere
Every cut is a project on Brand Videos. Reopen it in the Studio — every clip, image, and trim loads back onto the timeline — or hand the project id to Claude to keep iterating.
No footage? Pick a format and a fresh actor is cast and shot for you — that step costs tokens, so it always asks first. Already have creator clips? Cut those instead, or mix both. A pure product ad from stills is the Motion Ad Studio's job — the two cross-link.
Preview and iteration are instant and free — re-cut, reorder, swap all you like — and the render is free too, landing in about two to three minutes. Generating new footage is the step that costs, and you always see the price first.
Unlike Motion Ads, the bed is optional here — your footage can carry the impact on its own. Toggle music on or off, and regenerate it from your direction anytime.