StyleForge · Blog
Agency Growth
Selling, scoping, pricing, delivering and retaining client work. Money and process.
PR and SEO Are the Same Job Now — and It's How You Get Cited by AI
This morning I followed one link on a 'best tools' roundup through a hidden redirect to a competitor's affiliate program. By the afternoon the software had found 92 more.
Your client's competitors already built the prospect list
You can rent the same database everyone else rents, or you can go and find the people who've already raised their hand at somebody else. One of those is a service you can charge for.
The intern with a spreadsheet is your PR department
Nobody at a fifteen-person agency was hired to chase press. It still has to happen, because without it the SEO never moves. Here's what that work actually costs, and what changed about it this year.
You're not buying links. You're buying your way out of PR.
Three quarters of SEOs pay for links, and the price tells you everything — because earned coverage doesn't have one. What that money is really covering, and what it stops buying you this year.
How to make money with AI visibility if you run a small agency
Everybody's asking about it. Almost nobody's buying it yet. Here's what to sell, which of your clients will actually pay for it, what to charge, and the one thing you must never promise.
Why referrals poison an agency's growth
They're the best channel you've got and they're the reason you never built a second one. What two-thirds of your business arriving unbidden actually costs you.