Manage · Context that travels
Teach your AI once — reuse it everywhere.
A Brand Topic is any piece of brand context — a product spec, a competitor report, a creative brief — saved once and fed into everything your AI makes. Write one, save one from your research, or let the built-in writers draft it. It’s the memory that shapes every workflow and generation after it.
A topic is whatever you want your AI to know. Anything you’d otherwise re-explain every time:
Three ways to create one
Write it yourself, save it from work you’ve already done, or have AI draft it.
Write it
Start a New Topic and write it in a rich editor — name it, and it's ready to use.
Save it from research
Turn any finished research report, insight, or deck into a reusable topic with Save as Topic.
Draft it with AI
Let the built-in Copy, Hook, or Concept writer draft the content — then refine it in chat.
Built-in AI writers
Don’t start from a blank page — the editor has three writers and a chat assistant.
- Copy Writer — expand & refine your topic content
- Hook Writer — attention-grabbing hooks (Title · Subtitle · Body · CTA)
- Concept Writer — campaign ideas & strategic concepts
- A chat assistant — ask for changes, apply suggestions in a click
- Pull other topics in as context while you write
Then it feeds your AI
Wire a topic into your Workflow Canvas steps or hand it to your agent — a product spec you saved once now shapes everything that comes after.
Give your agent the context
Your connected agent can save a Brand Topic for you and draw on the ones you’ve saved — so a competitor report or product spec enriches everything it generates. See all agent capabilities →
Turn intel into a topic
“Save this competitor analysis as a Brand Topic.”
Generate with your context
“Use my product-spec topic when you write these ads.”