Get your clients written about
Coverage Pipeline
Your client's competitors are already in these articles. Here you write to the journalists who wrote them, one article at a time, from your own email address.
Press coverage your agency can actually sell.
Most of your clients cannot pay for a PR firm, and until now you could not staff one either. The articles their competitors already appear in are found for you and waiting on the board — each one with the journalist who wrote it, the line worth quoting back, and the month it gets rewritten. You open the board and start writing.
The pitch · What the article gives you to say
You know their article before you write to them.
The row shows you the headline, the sentence worth quoting back, the competitors the article already names, and how recently it was updated. You write the pitch from that, in your own words — the article, the outlet and your client's name fill themselves in wherever you use them.
It sounds like you wrote it
You write every sentence. The article title, the publication, the competitors it names and your client's name drop in as you type.
Save a pitch and use it again
Write an opening you like, give it a name, and it is waiting on every article for that client. Follow-ups and attachments come with it.
You see what still needs filling in
Anything left to write on this pitch is highlighted, so you finish it before it goes.
The contacts · Who to write to at each publication
There is always someone to write to.
Most articles come back with the journalist who wrote them, and you write to that person about their own work. When one does not, you get the editors at that publication, each one shown as a colleague of the writer. You can write to that publication about the article, with the writer named properly in it.
The writer hears about their own article
When we find the person who wrote it, you are writing to them about their own work, and the row tells you where their address came from.
Editors at the same publication
You get the editors at that publication instead, each one marked as a colleague. If you have written to one of them before, the row reminds you when, and about what.
Add your own contacts
Found someone yourself? Add them and they sit alongside the rest, ready to pitch.
The win · The day they agree, and the day it runs
They said yes in March. The piece ran in July.
A writer agreeing to include your client is the work, and it is done the day they agree — on a call, in a reply, at a conference, however you got there. That is the win, and it counts in the month you earned it. The article may not appear until July; when it does you paste the link, and the same row is a placement too.
A yes counts however you got it
A call, a reply, a message, a conversation at an event. The row records which, so at the end of a quarter you can see what is actually landing coverage.
Each date keeps its own month
The day they said yes counts in that month, and the day it ran counts in its own. March gets its yes and July gets its article.
You decide when it is a win
Someone on your team confirms it, so the number you show a client is one you stand behind.
What you can do here
From the moment a piece lands on it to the month the client sees the report.
The board
Grouped by what to do next
Every article sits in a group that tells you where it stands, and every row tells you the one thing to do next. Open the board and start at the top.
The row
Every article gets its own row
Two articles at the same publication are two rows, because they are two different asks. One journalist who wrote three articles gets three rows, and you decide which one to pitch them on.
Open a row
What the piece already told you
The headline, the line worth quoting back, which competitors it already mentions, how recent it is, and the angle. Everything you need to write something that sounds like you read the piece — because you did.
Timing
When the piece gets rewritten next
A list that gets rewritten every August is worth pitching in July. Rows show when the piece was last updated and roughly when the next version is due, so you get there while there is still time.
Who to write to
The writer, or an editor at the outlet
You pitch the person who wrote the piece. When we cannot find them, you get the editors at that publication, each one shown as a colleague of the writer — so your email talks about the article and credits the person who wrote it.
Your mailbox
The writer gets an email from you
It leaves your own address, sits in your Sent folder, and the reply comes back to your inbox. Add a few addresses and choose which one each client goes out from.
Per client
Templates and documents, per client
Every client keeps their own saved pitches and their own files, so everything you attach belongs to the client you are writing about. Your mailbox, your calendar and your signature stay shared.
Follow-ups
Follow-ups that send themselves
Write your follow-ups at the same time as the pitch and say how many days later each one goes. They arrive as replies, so the writer sees one conversation — and they stop the second anyone answers.
Replies
The whole reply, and it's yours to answer
When a journalist answers you get everything they wrote, and a link straight to that conversation. You read the whole reply and answer it yourself, in your own inbox.
The win
Two dates, both worth reporting
The day a writer says yes is the win, and it counts that month — however you got it. When the article appears you paste the link and it counts again, on its own date. A yes in March and a piece in July both show up properly.
The record
You can see who your agency has written to
You will know if your agency already wrote to someone, even if it was for a different client months ago. And if an address bounces, the row comes back and asks you for a better one.
The report
The month the agency bills
Everything you do here builds the report your client sees: what was read, who was contacted, what came back, and the coverage won. Pick the month you are invoicing for and it is ready to send.
Ask Claude to work the board for you
Ask what is waiting on you, have a row read back before you write, put new pieces on the board, and mark what happened — all from a conversation.
See what's waiting on you
“What's on Acme's Coverage Pipeline — has anyone written back?”
Read me the article before I write
“Read me the toolsroundup.io row — what the piece said, who wrote it, and when it gets rewritten next.”
Put pieces on the board
“Put the pursue rows from Acme's latest coverage run on the Coverage Pipeline.”
Mark what happened
“They said yes on a call — mark the toolsroundup.io row committed.”
Start with the articles your client already belongs in.
Find an article worth pitching in Coverage Opportunities, press Work this, and it arrives here with the journalist and the angle already on it. Everything you do here becomes the report your client reads at month end.