Brand kit/Brand Colors

Define · One palette, everywhere

Your colors, everywhere you create.

Define your palette once — add hex or RGB, name each swatch — and it’s a click away across every generator, the canvases, and your AI agents. Consistency across your whole brand, without the copy-paste.

Ink

#111111

Paper

#FFFFFF

Coral

#E87C63

Iris

#8368A5

Moss

#8AB754

Aqua

#43C5C5

Plum

#421B53

Build it your way

Add colors however’s fastest — one at a time, or a whole list at once.

Add one at a time

A full color picker with a pick-from-screen eyedropper — enter hex or RGB and give it a name.

Paste a hex list

Drop in a comma-separated list of hex values — named or not — and the whole set is added at once.

Name every swatch

Label colors meaningfully (“Primary Orange”) so your team and your AI know exactly what to use.

Set once — then it’s everywhere

The moment a color’s in your palette, it’s available across the whole platform — no re-entering hex codes, no drift. Your brand stays consistent everywhere it shows up.

Every image & video generation
Your connected AI agents
The Workflow Canvas
Design Canvas (Infinite Canvas)
Video Canvas projects
Video Studio auto-captions
Ad campaigns & email
Every brand kit design
Works inClaude.ai (web)Claude CoworkClaude Code— no API key needed.

Your palette travels with the agent

Once your colors are set, your connected agent knows them — it maps them into on-brand emails and stamps them into the ad and design work it builds. Consistency, even from a conversation. See all agent capabilities →

Design on-brand

Ask Claude to

Design 4 hook-line ads in my brand colors.

On-brand emails

Ask Claude to

Compose an on-brand email that maps my palette into it.