Direct · Meaning in, commercial out
Cut your footage into a branded ad — by meaning
Bring your own clips and shots. Claude reads what's in each one, trims the moments that matter, and sequences them into a scroll-stopping ad — with on-brand text, music, and an AI narrator. Preview free, iterate by talking, render when it's right — either by asking Claude, or on the timeline in the Studio.
The inversion · Coverage, not a monolith
Every clip is coverage — cut the keeper
One 15-second clip holds three moments. Video Director trims each into its own beat, by meaning, and sequences them into the ad — with on-brand text, music, and narration. Meaning in, commercial out.
One clip · three moments
…become beats
The preview page
the branded ad
Coverage, not a monolith
Most AI video is all-or-nothing — accept the whole clip or scrap it. Here your footage is coverage you cut from.
The trim is the edit
Claude windows each clip to the moment that matters — one clip can become several beats, each on its own frames.
Meaning in, commercial out
It reads what's in each clip and cuts on it, then sequences the beats into a branded ad with text, music, and narration.
How a director cut comes together
The same engine under both doors — your footage, cut by meaning, sequenced with the words and the sound, on a live preview you render when it's right.
The Footage
Your own clips and shots — generated or uploaded. Everything the director cuts from lives in your brand kit, understood by what's actually in each one.
Cut by meaning
Not by re-generating. Every clip is read scene-by-scene — what's in frame, what's said, where the subject sits — so the cut lands on the moment that matters.
The Trim
The trim IS the edit. Each clip is windowed to the exact moment you want — and the same clip can be cut multiple ways into multiple beats.
Text & Brand
Kicker, headline, subline, CTA — on-brand type placed in each shot's safe zone, off the subject. Your colors, fonts, and logo, automatically.
The Sound
An optional music bed matched to your brand, plus an optional AI narrator whose lines are timed to land on the frames. Music auto-ducks under the voice.
The Preview
Every version plays live: scrubbable, numbered, free. Re-cut a window, reorder beats, swap a clip — nothing regenerates, nothing is overwritten.
The Render
When it's right: MP4 (and a looping GIF) with the soundtrack baked in. Previewing, cutting, and rendering are all free — you just pick the keeper and go.
The Library
Every cut is a project on Brand Videos — reopen it, load any version's footage + trims back onto the timeline, or hand it to Claude to keep iterating.
Surface 2 · The Studio
Drop your footage — direct the cut
Prefer to drive? Drop your clips and shots on a timeline, trim any video to the moment that matters (drop the same clip in twice for two moments), give the words + sound direction, and hit Create. The same director cuts, scores, and narrates it.
Surface 1 · Just ask
Describe the cut — Claude directs it
“Cut me a 9:16 ad from my run clips.” Claude acts as your editor — it finds the takes, reads what's in them, trims by meaning, writes the copy, scores the music, times the narration, and hands back numbered takes to react to. Iterate by talking, render the keeper.
“Cut a 9:16 ad from my Nike run clips — punchy, hard cuts on the beat, end on the logo.”
The director reads each clip, trims the best moments, sequences them, writes the words, scores it → a preview link with numbered takes.
The preview page
numbered takes · scrubbable · free
Ask Claude to
Cut the ad from your footage
“Cut me a 9:16 ad from my Nike run clips — punchy, hard cuts on the beat.”
Re-cut by talking
“Re-cut the second clip tighter and start right on the jacket reveal.”
Score, narrate & render
“Add a narrator that hypes the grip, warmer music, then render #2 as an MP4.”
New to this? Connect your agent and see everything you can ask →
Two doors, one engine — and they round-trip
Both surfaces write the same projects to the same library. A cut Claude makes reopens in the Studio — every clip, image, and trim back on the timeline — and a Studio cut hands off to Claude to keep iterating. Same footage, same director standards, same preview, same downloads.
Everything in the director
Your footage, semantic trims, text in the safe zones, music + an AI narrator, any aspect — all on-brand, all live.
Coverage
Bring your own footage
Cut from YOUR clips and shots — generated or uploaded. Video Director works your own coverage, not a stock library.
The edit
Semantic trim
Windowed cuts by meaning — one clip, many moments. The trim is the edit; nothing regenerates, so a beat that landed stays put.
Type
Text in the safe zones
On-brand kicker, headline, subline, CTA placed off the speaking subject, in each shot's safe zone — your colors, fonts, and logo.
Audio
Music + AI narrator
An optional music bed matched to your brand, plus the house AI narrator (Jessica — warm, bright), timed to the frames and auto-ducked under the voice. Regenerate the bed anytime.
Format
Any aspect, in minutes
Square 1:1, portrait 4:5, story 9:16, or landscape 16:9 — re-cut the same footage to a new format and swap the text/CTA in minutes.
On-brand
Your kit, automatically
Every cut wears your kit's colors, fonts, and logo. The director makes real editorial calls — which moment, how long, where the text lands.
Free to preview
Iterate by talking
Re-cut a window, reorder beats, swap a take — free and instant, each change a new numbered take. Rendering is free too, and finished renders re-download free. Only generating new footage costs, and it always asks first.
Round-trip
Reopen & edit anywhere
Every cut is a project on Brand Videos. Reopen it in the Studio — every clip, image, and trim loads back onto the timeline — or hand the project id to Claude to keep iterating.
Video Director cuts YOUR clips (generated or uploaded). Composing an ad from product stills is the Motion Ad Studio's job — the two cross-link.
Preview and iteration are instant and free — re-cut, reorder, swap all you like — and the render is free too, landing in about two to three minutes. Generating new footage is the step that costs, and you always see the price first.
Unlike Motion Ads, the bed is optional here — your footage can carry the impact on its own. Toggle music on or off, and regenerate it from your direction anytime.