A playbook in action
Tell Claude the cut you want — then keep directing
One playbook, the whole loop. Name the clips and the ask; Claude cuts a finished video ad and hands you scrubbable takes with music, narration, and sequenced cuts. Iterate by talking until it’s right, render the winner, and save it as a Brand Video Project you reopen anytime. Real editing — not a generative remix.
New here? Connecting Claude takes about a minute →The loop, in four moves
Free to preview and iterate — you only pay to render the take you keep.
Step 1 · You direct
Tell Claude the cut — it does the whole job
Name the clips, the length, the focus, and the CTA in one sentence. Claude reads the brief, understands what’s inside each clip, and comes back with a finished cut — you never touch a timeline.
The whole brief — one message
“Queue the grip, summit, and jacket clips from the Nike kit — cut me a 15-second 9:16 TikTok ad. Open on the grip, land on the summit, end on the logo with a “Shop the drop” CTA. Hard cuts on the beat.”
Claude wears the whole post house
Picks the clips you named from the kit, understands what's in each one, and plans the cut against your product and brand.
Windows each clip to the exact moment that matters, orders the beats, and lands the on-brand type in each shot's safe zone.
Lays a music bed matched to your brand and — if you want a voice — an AI narrator timed to the frames, ducked under the words.
Step 2 · You iterate
Watch the takes play — then keep directing
Claude comes back with numbered takes on a live preview — each one scrubbable, with music, narration, and sequenced cuts. Don’t like a beat? Say so. Claude re-cuts and a new take appears. Nothing regenerates from scratch, so a moment that landed stays exactly as it was — and every preview is free. You only pay to render the one you keep.
The preview page · take 2 of 3
numbered takes · scrubbable · free to preview and re-cut
Direct the change — a new take appears
“Hold the opener a beat longer before the first cut.”
“Drop the third shot and bring the logo forward.”
“Warmer music, and add a line that hypes the grip.”
“Give me a 9:16 story version of this.”
Step 3 · You ship it
Render the winner — and put it to work
When a take is right, render it — then send it wherever it needs to go. It doesn’t end at a download: the cut is a project on your account you can reopen, re-cut, and re-format anytime, just by asking.
MP4, high-res
Render the winning take as a clean MP4 with the soundtrack baked in — ready for the feed, the pitch, or the client.
GIF for short takes
For a punchy few-second cut, render a looping GIF — the inbox and thread scroll-stopper.
“Make it 9:16” — done
Ask for a new format and Claude re-cuts the same footage to it, moving the text and CTA to fit. No re-shoot, no rebuild.
Step 4 · You hand it off — and pick it back up
Many cuts in one ask — reviewed on the frame, never locked
Ask for several sizes and takes in a single request, render the ones you like, and send them to a Share Board or a creative brief. Your team — and the client, on a no-login link — leave comments pinned to the exact frame. Claude reads those comments as a to-do list and makes the edits in the next session. And the cut is never a dead file: reopen it under the client’s brand kit anytime to re-cut, reformat, re-render, or swap the music — all by talking.
One ask, many outputs
“Give me 9:16, 1:1, and 4:5 — two takes each. Render my picks and put them on a board for the team.”
Send the keepers to…
Reviewed on the frame
Team and client pin comments to the exact second — a real scrubber, no login for the client. No more “somewhere around the 11-second mark.”
Claude reads the board
Every pinned note comes back as a work order. Ask Claude to address the board and it makes the edits, then reposts the revision next to the original.
Reopen under the kit anytime
The cut is a Brand Video Project on the client's kit. Reopen it to re-cut, reformat, re-render, or generate new music and narration — all in plain language.
Real editing — not a generative remix
This isn’t one AI clip you accept or scrap. It’s your footage, cut like a real editor would — and it stays yours to change.
Clean animated type
The text is real, brand-accurate animation — your fonts, colors, and logo — not letters melted into a generated frame. It stays crisp and editable.
Coverage, not a monolith
The beat that landed stays put. Swap only the moment that didn't — trim it tighter, reorder it, or drop it — instead of re-rolling the whole clip and losing everything.
Cut across many clips
Merge moments from different videos into one cut, or window a single clip into several beats. Bring your own footage — generated or uploaded.
A project, not a dead file
Every cut saves as a Brand Video Project. Reopen it later — every clip and trim loads back on the timeline — or hand it to Claude to keep iterating in a new session.
Eight ways to run it
Every one is a ready-to-run playbook — say the name, or just describe the cut you want and Claude picks the right starting point.
A finished ad cut from footage you already have — trimmed, sequenced, scored, on-brand.
A 6–8s scroll-stopper — the single best moment, punched, with a hard CTA.
A fast, escalating montage cut across many clips — the hype reel.
The same footage recut and reframed for a new placement — 9:16 story + 1:1 square.
A UGC-style cut built around the on-camera voice — captions, B-roll, music ducked under the words.
A tight product-focus cut — clean B-roll building to an editorial CTA card.
Your existing footage, freshened with one newly-generated shot blended in.
New AI coverage directed to a shot list, then cut into an ad — from just a product photo.
This is one lane. The playbook idea runs the whole agency.
Creative, intelligence, and account work — 107 playbooks, all run by talking to Claude, all on your brand. Video Director is just what it looks like up close.