Inside your brand kit · Watch · Detect · Respond
Know what your competitors are doing — before your client asks
A per-client watch station for the brands you compete with. Pick who to watch, and the platform keeps their live ads, organic social, and market moves on tap — reads them against this brand kit's positioning, detects real changes over time, and turns what matters into recommended responses. Every insight links to the evidence.
Watch · Detect · Respond
Three lanes watched, one thing surfaced — what actually matters to you
The watcher checks their ads, their social, and the news every day and snapshots it. Between checks it detects what changed, weighs each change against this client's positioning, and surfaces only the signal — with the response already recommended.
What's watched
checked daily · snapshotted, not scrolled
The watcher judges
Surfaced for you
It watches so you don't have to
Every check snapshots their world; changes are detected between checks — not eyeballed across forty browser tabs.
Judged for THIS client
Every alert is weighed against this kit's watch brief, so “quiet” means nothing that matters to you — never “we missed it.”
Evidence, always
Every insight links straight to the real ads, real posts, and real headlines behind it — nothing is a black box.
The watch station
Three lanes per competitor — their ads, their social, and the news — each with one-click AI reads, then the filter and the response.
The roster
One watch station per client
Add the brands you compete with; each row shows fast facts at a glance — their full ad-library size, how many ads are live, analyzed, and video, and the age of their longest-running ad (the strongest “this works” signal). Check now runs every lane at once.
Ads lane
Read their whole ad playbook
One-click AI sweeps over everything cataloged — plus natural-language search across their creatives, each card scored with days-running and a live badge. Pull the next 100 anytime, or open the full library in Ad Intelligence.
Social lane
Their organic, across 7 platforms
It finds their accounts for you (with evidence), then watches Instagram, TikTok, YouTube, X, Threads, LinkedIn, and Facebook — social-proof stats, cross-platform AI sweeps, and expand-any-post for the full caption and video transcript.
Market moves
Catch the news the day it breaks
Watches press coverage — funding, launches, leadership, partnerships, legal/M&A. New stories become move cards with “covered by N outlets” (more outlets = bigger story) and a why-it-matters line, plus momentum sweeps across the whole stream.
The filter
Needs your attention
Only moves that pass the “does this matter to THIS brand?” judgment surface — as severity cards with evidence. A noise ledger shows how many changes were checked and filtered, so quiet means “nothing that matters to you,” not “nothing happened.”
The loop
Recommended responses
When a move deserves action, a suggestion card appears — respond with creative, counter their offer, brief the client — with the reasoning and Stage / Dismiss. Staged items are the week's plan, and every decision is recorded.
New in Competitor Pulse
The watch station now writes the weekly brief, hands you a client-ready report, and answers to Claude — all live.
Weekly Competitor Brief
NewThe moves that mattered this week, written as stories, with the recommended responses — delivered to your inbox so you walk into the client meeting already briefed.
Client-ready PDF reports
NewWhite-labeled with the brand kit's logo, including a chaptered Social Audit you can hand a client — the competitive report agencies bill for, generated for you.
Watch it from Claude
NewAsk your agent to watch a competitor, pull their pulse, and dig into a specific post or move — the same watch station, driven from a conversation.
Detection compares check against check, so it starts from the second check onward. A fresh watch showing “all clear” for a day is correct behavior — “new” means new since last time.
Every alert is weighed against this client's watch brief. An empty attention queue — with the noise ledger showing what was checked and filtered — means nothing that matters to you. No news on a small brand is itself intelligence.
X shows top posts, not a timeline, so we never fake cadence math; LinkedIn has no public engagement counts; YouTube dates are approximate. It reads the rich headline stream, not article bodies — and every insight links to the real evidence.
Platform thumbnails can age to a placeholder until the next check refreshes them — the post data itself is never lost, and downloads save a permanent copy of the actual file.