Brand kit/Competitor Pulse

Competitive Intelligence · Always-On Competitor Monitoring

Know what your competitors are doing — before your client asks

A per-client watch station for the brands you compete with. Pick who to watch, and the platform keeps their live ads, organic social, and market moves on tap — reads them against this brand kit's positioning, detects real changes over time, and turns what matters into recommended responses. Every insight links to the evidence.

Watch · Detect · Respond

Three lanes watched, one thing surfaced — competitor monitoring tools that show you what matters

The watcher checks their ads, their social, and the news on your say-so and snapshots it. Between checks it detects what changed, weighs each change against this client's positioning, and surfaces only the signal — with the response already recommended.

What's watched

Ads
their live ad library
Social
7 platforms, organic
Market moves
press & news

checked on demand · snapshotted, not scrolled

Detected
between checks

The watcher judges

Weighed against your positioning
148 changes checked3 matter
the noise ledger
Surfaced
with a response

Surfaced for you

Act nowOffer
Acme cut prices 20% across their winners
Recommended response
Counter with a value-led creative
StageDismiss
Then respond with creative in the same platform — the loop no standalone monitor has.

It watches so you don't have to

Every check snapshots their world; changes are detected between checks — not eyeballed across forty browser tabs.

Judged for THIS client

Every alert is weighed against this kit's watch brief, so “quiet” means nothing that matters to you — never “we missed it.”

Evidence, always

Every insight links straight to the real ads, real posts, and real headlines behind it — nothing is a black box.

The watch station

Three lanes per competitor — their ads, their social, and the news — each with one-click AI reads, then the filter and the response.

The roster

One watch station per client

Add the brands you compete with; each row shows fast facts at a glance — their full ad-library size, how many ads are live, analyzed, and video, and the age of their longest-running ad (the strongest “this works” signal). Check now runs every lane at once.

Ad-library sizeLive countLongest-running

Ads lane

Read their whole ad playbook

One-click AI sweeps over everything cataloged — plus natural-language search across their creatives, each card scored with days-running and a live badge. Pull the next 100 anytime, or open the full library in Ad Intelligence.

Secret sauceFormula breakdownOffer strategyVideo playbook

Social lane

Their organic, across 7 platforms

It finds their accounts for you (with evidence), then watches Instagram, TikTok, YouTube, X, Threads, LinkedIn, and Facebook — social-proof stats, cross-platform AI sweeps, and expand-any-post for the full caption and video transcript.

InstagramTikTokYouTubeX+3 more

Market moves

Catch the news the day it breaks

Watches press coverage — funding, launches, leadership, partnerships, legal/M&A. New stories become move cards with “covered by N outlets” (more outlets = bigger story) and a why-it-matters line, plus momentum sweeps across the whole stream.

FundingLaunchesLeadershipM&A

The filter

Needs your attention

Only moves that pass the “does this matter to THIS brand?” judgment surface — as severity cards with evidence. A noise ledger shows how many changes were checked and filtered, so quiet means “nothing that matters to you,” not “nothing happened.”

Act nowWatchInfo

The loop

Recommended responses

When a move deserves action, a suggestion card appears — respond with creative, counter their offer, brief the client — with the reasoning and Stage / Dismiss. Staged items are the week's plan, and every decision is recorded.

StageDismiss

New in Competitor Pulse

The watch station now writes the weekly brief, hands you a client-ready report, and answers to Claude — all live.

Weekly Competitor Brief

New

The moves that mattered this week, written as stories, with the recommended responses — delivered to your inbox so you walk into the client meeting already briefed.

Client-ready PDF reports

New

White-labeled with the brand kit's logo, including a chaptered Social Audit you can hand a client — the competitive report agencies bill for, generated for you.

Watch it from Claude

New

Ask your agent to watch a competitor, pull their pulse, and dig into a specific post or move — the same watch station, driven from a conversation.

The first check is a baseline

Detection compares check against check, so it starts from the second check onward. A fresh watch showing “all clear” for a day is correct behavior — “new” means new since last time.

Quiet is a finding, not a gap

Every alert is weighed against this client's watch brief. An empty attention queue — with the noise ledger showing what was checked and filtered — means nothing that matters to you. No news on a small brand is itself intelligence.

Honest about every source

X shows top posts, not a timeline, so we never fake cadence math; LinkedIn has no public engagement counts; YouTube dates are approximate. It reads the rich headline stream, not article bodies — and every insight links to the real evidence.

Media refreshes each check

Platform thumbnails can age to a placeholder until the next check refreshes them — the post data itself is never lost, and downloads save a permanent copy of the actual file.