Agency Lead Gen/Walkthrough

Walkthrough · Find New Clients

Ready to win some new accounts?

This is the whole walk, start to finish — no feature tour, no jargon. Where you begin, what you'll see at every step, and how what you see becomes a pitch that wins. The craft is included: not just what the platform shows you, but how agencies use it.

The whole walk · five stops

From a blank page to a pitch with receipts

Every new account follows the same five stops. The rest of this page walks them one at a time — what you do, what you see, and how you use it.

1. Target
who you're hunting
2. Pull
the list lands
3. Enrich
dossiers on the best
4. Go deep
the double-down
5. Pitch
walk in with receipts

When you're small, the founder is the new-business team.

The pitch list is yours, usually at night, stacked on top of the client work that pays the bills. This walk was built for exactly that hour: every step is one decision, and the platform does the digging between them.

Step 1 · Pick your target

Who are you hunting?

The first decision is the only thing you bring to the table: what kind of client do you want next? Three lanes — and each one reads the signals that actually matter for its kind of business.

ECOM
Shopify stores by niche
Name the niche and market — supplements, skincare, coffee, pet products — and set the product-price band so you're pitching stores at your level.
Review volume is on every row before you open a site — it tells you how big they really are.
LOCAL
Local businesses by trade
Any trade, across the metros you name — med spas, plumbers, law firms, dentists. One trade in one city, or coast to coast.
A missing website is a signal too. Sometimes it's the easiest first project on the whole list.
B2B
Companies by what they just did
Three ways in, all public and all dated:
They just raised — pre-seed through Series B
They're hiring for marketing — growth, demand gen, paid media, content, SEO or brand
They're asking for contract help — briefs from companies that already want a freelancer
A company that just hired a marketing lead is usually rethinking who it works with — and the posting is dated, so you know why you're calling this week. A fresh round is public, dated budget. Both land on the row as the reason to call.

Describe them in plain words. That's the whole setup.

No filters to learn, no taxonomy to memorize — say who you're after the way you'd say it to a colleague.

Step 2 · The pull

A qualified list lands in about a minute

Describe them in plain words and watch the rows stream in as they're found — names, sites, ratings, review volumes, emails and phones where they exist. On a B2B pull every row also carries the reason it's there: the round and who backed it, or the role they posted and when.

You type
med spas in Austin & Dallas
That's the whole setup. Pick a size — 25 to 100 — and go.
~1 min
Radiant Skin Med Spa4.9312 reviewssite · email · phone
Lakeview Wellness & Laser4.7188 reviewssite · phone · socials
Glow Aesthetics Co.4.897 reviewssite · email
Hill Country Skin Studio4.6451 reviewssite · email · phone
The Dermal Room5.064 reviewsno website found
Optional on B2B: as the list lands, every company is checked against Meta's, Google's and LinkedIn's ad libraries — who's running paid and who we found nothing for, visible before you open a single row. It marks a type, never a grade: the quiet ones are what a green-field hunter wants; the spenders are who a takeover pitch is for.

Now the part most tools get wrong: the list isn't the work. The cut is.

There's craft to choosing who gets your attention — and it's the difference between a busy pipeline and a winning one.

Step 3 · The cut

Pick the ones you can move the needle for

A hundred rows isn't a hundred prospects — it's a hundred candidates for your attention. Sort by review volume, rating, contact surface, and make the cut before you spend anything on research. You never spend on a prospect you'd never call.

Radiant Skin Med Spaslow on mobileinvisible past 2 miles
Lakeview Wellness & Laserwell serviced
Glow Aesthetics Co.no reviews schemathin service pages
Hill Country Skin Studiostrong reviews, weak site
The Dermal Roomwell serviced
The read that wins accounts

A business with everything buttoned up probably isn't hunting for help. A successful business with visible gaps is the one you can demonstrably help grow.

That's who you enrich — because when you find the gap here, you walk into the pitch already knowing you can deliver.

Tick the keepers, hit Enrich, and give it a minute per prospect.

What comes back is the afternoon of research you didn't have to do.

Step 4 · The dossier

One click, and the digging is done

Tick the keepers and hit Enrich. Each prospect becomes a dossier — the afternoon of research you didn't have to do, with receipts you can put in front of the prospect.

Radiant Skin Med Spa
Austin · ★ 4.9 · 312 reviews
One enriched prospect. Everything on the right is now on this row — one click away.
Enrich
Site healthan SEO letter grade from real checks — sitemap, schema, meta
Google's own speed scoremobile PageSpeed on Google's zones — green, amber, red
Their live ads, sampledstatics, carousels and video — watchable right on the page
Who runs the businessconfirmed where possible, with where they're reviewed
Where they rank in your pullagainst the list you pulled — an honest sample, never the market
A pitch angle with named playsan opening move built on the sharpest finding
Every line is citable. “Your mobile score is 34 — that's Google's number, not ours” opens more doors than any slideshow about your agency.

Step 4 · The dossier, deeper

Four checks that arm four different pitches

Each one is elective, per prospect — you choose where to look closer. And each one arms a different opening.

Backlinks, in about a minute

Who links to their site, how much of it passes real authority, how clean the profile is.

ArmsThe link-building and digital-PR conversation.
AI visibility, checked live

Five real questions put to the AI assistants with web access — do they recommend this business? Do they even know it? Scored beside the strongest player in your own pull.

Arms“Here’s how you show up when buyers ask AI — got ten minutes?”
Rank maps: where they really stand on Google MapsLOCAL

The same search run from dozens of points around their address and drawn as a map — where they rank strong, where they disappear, and the identical map for the competitor who owns that ground. Both download as pictures.

ArmsThe most visual moment in the pitch — the prospect sees exactly where they're losing the map, and to whom.
The people to actually contact

Founders and owners first, with work emails, direct lines and profiles where the sources hold them. A head start, not a verified list.

ArmsThe right name on the envelope.

Here's where the walk changes gear.

For the accounts you really want — the premium ones — you can go over the top, with the kind of deliverable that used to take an agency days to assemble across a stack of tools, custom for one pitch. Small shops simply couldn't afford to pitch this way. Now it's the follow-up you send the same afternoon.

Step 5 · The double-down

For the account you really want, send a report they've never seen the likes of

Three deep reports you can run on a prospect — each white-labeled in your agency's name and presentable straight to the client. Send one with the cold outreach, or as the follow-up that lands the day after the first call.

The AI Visibility report

Point it at their site and their competitors. Fifty real buyer questions asked live across five engines — 250 answers — measuring share of voice with verbatim exhibits. Then the citation audit opens and reads the sources behind the answers: news, Reddit threads, YouTube videos with full transcripts, reputation pages.

For the client who isn't showing up, the gap is the pitch.
The Coverage Opportunities report

Where they've been written about, where they haven't — and where their competitors are showing up by comparison. Plus the venues that should be covering them, with calendar windows for the coverage that repeats, so outreach becomes a calendar, not a backlog.

Coverage earns the links that move SEO — and feeds the sources AI assistants read. One report, both conversations.
The SEO audit

Every page of their site diagnosed — structure, schema, speed — plus their keywords, their rankings, and the terms worth going after. The deeper read works page by page and shows where keywords can be added to each one, with recommendations and an actions sheet designed to detach.

It shows, in plain terms, that there's work to be done — and that you know exactly what it is.
The hand-off move
The report — one self-contained page
Dropped on your own website
The prospect opens one link

These reports run long — a typical AI visibility file is 200 to 250 pages — so nobody emails a PDF. Download the report as a single self-contained page, drop it on your own website, and send the prospect one link. What opens is deeper than anything they've seen — wearing your name, your logo, your domain.

This deliverable is the kind of work an agency used to assemble over days, across a stack of tools, custom for one pitch. Now it's something you produce the same afternoon — deliverable-grade value that shows you've done the homework, you want to help them grow, and you're the agency to do it. That's how retainer conversations start.

And then you walk in.

Step 6 · The pitch

Every finding is a first sentence

The dossier ends with the conversation to walk in with — and the creative to walk in holding. Spec ads and on-brand video that would normally take days of design time come together fast enough to send with the pitch itself: your design vision, shown instead of described. If you really want to go the extra mile, this is it.

What the research found
slow on mobile
invisible to AI assistants
a rival owns the map
coverage gap on the roundups
What you made for them
spec ads in their brand — four takes, one click
on-brand video from the same studios
work that used to take days of design time
Becomes
What you walk in with
The opening move
built on the sharpest finding
Named plays
matched to the gaps the research found
Your design vision, visible
spec work in their brand — quality they can see before they've hired you
The outreach draft
in your agency's voice — you polish and send
Proof you did the homework
the spec work riffs on their own live ads — they can see you studied their creative
The bigger conversation
one gap opens the ad-account talk — and that's where retainers start
You're not walking in as an agency looking for work. You're walking in as the solution — with actionable change you've already identified, and receipts for every claim.
Good to know
  • Ad presence shows samples from the public ad libraries — real ads, honestly labeled, never invented totals.
  • Business research is anchored to that exact business — a same-name company turns up as a reported near-miss, never blended in.
  • Drafted outreach is a first pass in your agency's voice — you polish and send from your own inbox. Nothing is ever sent for you.
The walk loops — the prospect you win becomes a client kit, where the pulses that measure the work, the studios that make it, and the reports that prove it are already standing by.
Pull your first prospect list

Your first list is minutes away.