Inside your brand kit
The guardrails your AI follows
Brand Strategy is where you teach StyleForge who you are. Build these guides once and they load automatically into every workflow and generation — so image, copy, ad, and video output all stay on-brand.
Eight guides, one on-brand AI
Six reusable brand guides plus two competitive-intelligence deconstructions. Each feeds the matching work.
Foundation
Brand Strategy
Upload your brand guide or brief and let AI extract your positioning, audience, messaging pillars, brand voice, and guardrails automatically.
Audience Intelligence
Avatar Personas
Define the distinct avatars your product serves — each a targetable concept lane. The Ad Variation Generator spins one fresh concept per avatar.
Visual Identity
Image Guidelines
Define your visual style, camera angles, lighting, composition, and effects — reused by AI to generate on-brand imagery every time.
Brand Voice
Copy Guidelines
Capture your brand voice, tone, preferred vocabulary, and example copy to keep all AI-written content on-brand.
Advertising
Ad Guidelines
Define headline formulas, CTAs, hashtags, and copy placement rules. AI uses this context when building campaigns.
Motion & Video
Video Guidelines
Set your motion style, camera movement, pacing, color grading, and audio preferences for consistent generative video.
Competitive Intelligence
Static Ad Deconstruction
Upload a competitor's static ad and break it down across 10 strategic frameworks — saved as Competitive Intelligence your AI can reuse.
Competitive Intelligence
Video Ad Deconstruction
Upload a competitor's video ad — TikTok, Reel, Short, or VSL — and break it down shot by shot across 11 frameworks from the real clip.
Create a guide in four steps
Open Brand Strategy and choose Create Guide on the type you want.
Name it, then upload a brand guide, paste a URL, or add notes in the AI Analysis Context panel.
Choose Analyze & Populate Fields — the AI drafts a full first version.
Review, edit, and Save Guide. Export to PDF from the guide's header any time.
Let the agent build your strategy work
Once Claude is connected, it can draft your personas and deconstruct competitors for you — and everything it makes draws on this brand context automatically. See all agent capabilities →
Draft your avatar personas
“Draft my avatar personas from my brand.”
Deconstruct a competitor's ad
“Deconstruct this competitor's ad and save the breakdown.”