Assign · Track · The job spine
Every creative job, a living brief — that tracks itself
Turn a winning ad and an objective into an assigned job — your job number, the references, the deliverables, the brand mandatories, the assignee, the due date. Then the status advances itself as the work moves through the review board and client approval. No status dropdowns anywhere.
The anti-PM-tool
Status reports itself
There is no status dropdown anywhere on a brief. The job advances because the work actually happened — assigning, the designer's tap, work landing on the review board, a client approving. The top lane below is derived; nothing on it is clickable.
Born from your winners
A brief starts on the evidence — drop a proven ad straight onto a job from the intelligence libraries.
The designer's one tap
Accept & Start is the only touch that moves it forward — the buyer sees it's picked up.
Clients close the loop
A client decision on the review link flips the status and emails both of you.
Born from your winners
A brief starts where the evidence lives. The clipboard icon sits on every intelligence card — see a winner, drop it on a job.
Ad Intelligence
The clipboard on any market-ad card drops it onto a job — copy, formula, and score ride along.
Social Intelligence
Same gesture on any post — external posts keep their platform link; the video is never copied off-platform.
Competitor Pulse
The clipboard on the ADS lane boards a competitor's winner onto the job you're building.
Your own research
Drag files from your desktop straight onto the brief — client ads to revise, mood images, anything.
A platform-made reference links back to the exact project that generated it and the campaign that ran it — the designer opens the winner's actual working setup, not a flattened JPEG.
A per-reference note (“this hook — NOT this palette”) is for your designer to read — deliberately never fed into AI generation, so direction stays clean.
The living job page
Everything about the job on one surface — editable in place, and true to what's actually happened.
Objective
Done is objective
Deliverable lines — “3× static 1:1 · 2× video 9:16 :15s” — each with a derived state chip and progress counts. Approved means every line hit its quantity, not vibes.
Mandatories
The brand travels with the job
Brand colors as real swatches, type direction, and record-level strategy picks — choose which avatar persona rides this job (the chip lights amber).
Q&A
Questions live on the job
Clarifying questions thread on the brief, not in Slack. To: pills direct who gets it; recipients get an email with a reply link.
Review
The board, mirrored
The linked review board reflected on the brief — totals, approvals, and the full review player: timecoded and pinned comments on video and stills, threads, resolve.
Trust
Read receipts
The first time an assignee opens the brief — “read Jul 10”, or an amber “not opened yet”. Assigned Monday, unopened Thursday is a signal you see at a glance.
Handoff
Print & Package Brief
Print the whole job to PDF, or Package Brief — one labeled zip with the references, their analysis, and the mandatories. The bridge to an external designer.
Claude, your traffic manager
One sentence, a whole job
Pull-report → collect creative → write the brief → attach → assign → email used to take an afternoon. Now it's a sentence — Claude reads it and runs the whole play, with the same permissions you have in the app.
“Board our top 5 winners and brief Steve + Amy — due Friday — and notify them.”
Brief from your winners
“Board our top 5 Meta winners and brief Steve and Amy to iterate them — due Friday — and let them know.”
The morning standup
“What needs my attention across my clients this morning?”
Record a call decision
“The client rejected the snowboard comp on our call — record that on job 24-ACM-0147 and add a 9:16 cut to the deliverables.”
Print & Package Brief
Send the whole job to a freelancer without a seat. Print the job to PDF, or Package Brief — one click, one labeled zip.
Everything the designer needs — labeled, analyzed, self-contained. (Print uses your browser's print dialog — save as PDF.)
Private by invitation
Requester roles run the wall; designers see only the jobs assigned to them — deep links included. An agency's Nike work is invisible to a designer who isn't on it.
Finished work is Closed and kept forever. Delete is internal-only and only for cancelled jobs — the linked review board and its work are never deleted.
Where this is heading
ComingOn the roadmap — not live yet.
“Overdue video jobs assigned to Sarah” as a sentence, not filters.
Ask Claude for a client-ready jobs report — a hosted link, like Campaign Pulse.
A T-48h nudge to a designer who hasn't delivered — and it stops the moment they act.
A freelancer opens the living brief (and uploads back) without a seat.
Published work pulls its numbers back onto the job; “iterate on this brief” carries what won.