Agency Playbooks/Account Coordinator

A role in action

Run the whole client roster — by talking

The unglamorous, highest-volume work — standing up kits, briefing the team, running review rounds, and knowing what needs you across every client. For a coordinator managing dozens of accounts, this is most of the job. It runs by conversation, and most of it is free.

Start free Full Creative Brief capability
New here? Connecting Claude takes about a minute →

The coordinator’s day, in four moves

1Stand up the client
2Brief + assign the work
3Run the review round
4Stay on top of the roster

The coordination lanes cost no tokens — you pay only when something generates.

Step 1 · You stand up the client

From a website to a working brand kit — you approve every step

Point Claude at a new client's site. It reads the brand, pulls the real elements, and shows you everything before it saves a thing. Minutes later the kit every future workflow reads is live.

Just say it

Ask Claude to

“Set up a brand kit for Acme Coffee from acmecoffee.com — walk me through it.”

reads the siteyou approvekit is live

What a working kit gives you

Colors + logo

the real brand, pulled from the site at full quality

Brand story + strategy

written from the site and your notes, saved to the kit

Products as knowledge

one reusable block per product every workflow can read

Step 2 · You brief + assign the work

Your best performers become an assigned job — notes travel with them

Point at the winners or the saved set, and Claude turns them into a complete creative brief: the ask, the deliverables, a due date, and every reference with the note that matters — assigned to the team in one pass.

Just say it

Ask Claude to

“Turn my hearted Acme ads into an iteration brief and assign it to Dana, due Friday.”

your winnerswith notesassigned

What the designer gets

The ask + deliverables

what to make, in what formats, and why

A due date

assigned and on the record

References with notes

your saved winners, each with the note that matters

Step 3 · You run the review round

The revision cycle, from days to minutes

Put the work on a Share Board and send the client a no-login link. They comment pinned to the exact frame — and so does the team. Claude reads the board as a to-do list and makes the edits, then reposts the revision for the next round. No email → ticket → designer queue → next week. The client’s own words, on the pixels they mean.

Just say it

Ask Claude to

“Put these three cuts on a board for Acme, send the client the review link, then address whatever comes back.”

Every control point survives

You decide what to act on
The client still approves
Internal notes stay internal
On the Share Board — comment on the exact frameTeam + client
1 Comment at 0:08
CL0:08love it — can the logo come in sooner?client
Claude read the board — moved the logo earlier, reposted for round two

Step 4 · You stay on top of it all

One paste: what needs me today, across every client

The part that doesn’t scale by hiring: knowing what’s on fire across the whole book. Ask once and Claude reads every client’s boards, briefs, and campaigns and hands you the attention queue — then turns any client’s week into a white-labeled report you forward as the agency’s own.

Just say it

Ask Claude to

“What needs my attention today across all my clients?”

Ask Claude to

“Now turn Acme's week into a client report I can forward.”

White-labeled · ready to forward

The attention queue

Acme Coffee
2 board items waiting on your approval
Northwind
a winner is plateauing — ready to recast
Vela Skincare
the spring brief is due tomorrow

read across every client · in one paste

The coordination work is free to run

Standing up kits, briefing, boarding, approvals, cross-client standups, reports — reading and organizing your own account costs no tokens. You pay only when a playbook actually generates or renders something.

The playbooks behind the role

Account coordination spans five lanes — here are the ones you’ll live in. Say the name, or just describe what you need done for a client.

Brand Kit
Brand kit setup
Brand kit strategy
Brand kit products
Creative Brief
Brief my collection
Brief the winners
Brief standup
Brief client call
Share Boards
Board review round
Board feedback
Board approvals
Brand Topics
Topics launch brief
Topics update
Ad Campaigns
Campaign stage
Campaign launch

The work that multiplies what one coordinator can hold.

The system doesn’t remove you from the loop — it multiplies what one human-in-the-loop can supervise. This is the account half of the 107 playbooks; the creative half makes the work Claude coordinates.