A playbook in action
Cast a UGC ad and cut it — creator-style, on demand
One playbook, the whole loop. Hand over your product shots and pick a format; Claude casts a fresh actor, shoots a phone-style take-reel, and cuts you scrubbable takes with music, narration, and on-brand text. Iterate by talking until it’s right, render the winner, and save it as a Brand Video Project you reopen anytime. Authentic creator craft — the product always your real hero, never a plastic render.
New here? Connecting Claude takes about a minute →The loop, in four moves
Cutting, previewing, and re-cutting are free — casting the take-reel and rendering are the steps you choose.
Step 1 · You direct the cast
Tell Claude the ad — it casts, shoots, and cuts
Name the format, the creator, and the CTA in one sentence. Claude casts a fresh actor, directs a phone-style take-reel referencing your product, screens the dailies, and cuts the strongest reads into a finished ad — you never touch a timeline.
The whole brief — one message
“Cast a UGC testimonial for my serum — a warm, believable creator raving to camera. 15-second 9:16, land on the bottle with a “Shop it now” CTA.”
Claude wears the whole production
Takes your product shots, the format, and the direction — the creator, the tone, the setting — and plans the shoot and the cut against your brand.
Directs a fresh actor take-reel in the chosen UGC format — phone-shot realism, your product the consistent hero. (Casting uses tokens — Claude tells you the price and asks first.)
Screens the dailies, windows the strongest reads into the format's arc, lands the on-brand type in the safe zones, and mixes music under the voice.
Step 2 · You iterate
Watch the takes play — then keep directing
Claude comes back with numbered takes on a live preview — each one scrubbable, with music, narration, and sequenced cuts. Don’t like a read? Say so. Claude re-cuts and a new take appears. Cutting is free and instant — nothing regenerates, so a beat that landed stays exactly as it was. You only re-shoot if you ask, and only pay to render the take you keep.
The preview page · take 2 of 3
numbered takes · scrubbable · free to preview and re-cut
Direct the change — a new take appears
“Use take 2's read — it's more believable.”
“Tighten the hook and hold the product longer.”
“Swap the setting for a bright, sunlit bathroom.”
“Give me a 1:1 version of this cut.”
Step 3 · You ship it
Render the winner — and put it to work
When a take is right, render it — then send it wherever it needs to go. It doesn’t end at a download: the cut is a project on your account you can reopen, re-cut, and re-format anytime, just by asking.
MP4, high-res
Render the winning take as a clean MP4 with the soundtrack baked in — ready for the feed, the ad account, or the client.
GIF for short takes
For a punchy few-second hook, render a looping GIF — the inbox and thread scroll-stopper.
“Make it 9:16” — done
Ask for a new format and Claude re-cuts the same reel to it, moving the text and CTA to fit. No reshoot, no rebuild.
Step 4 · You hand it off — and pick it back up
Many cuts in one ask — reviewed on the frame, never locked
Ask for several sizes and takes in a single request, render the ones you like, and send them to a Share Board or a creative brief. Your team — and the client, on a no-login link — leave comments pinned to the exact frame. Claude reads those comments as a to-do list and makes the edits in the next session. And the cut is never a dead file: reopen it under the client’s brand kit anytime to re-cut, reformat, re-render, or swap the music — all by talking.
One ask, many outputs
“Give me 9:16, 1:1, and 4:5 — two takes each. Render my picks and put them on a board for the team.”
Send the keepers to…
Reviewed on the frame
Team and client pin comments to the exact second — a real scrubber, no login for the client. No more “somewhere around the 11-second mark.”
Claude reads the board
Every pinned note comes back as a work order. Ask Claude to address the board and it makes the edits, then reposts the revision next to the original.
Reopen under the kit anytime
The cut is a Brand Video Project on the client's kit. Reopen it to re-cut, reformat, re-render, reshoot a beat, or generate new music and narration — all in plain language.
Real UGC craft — not an uncanny generation
This isn’t one plastic AI clip you accept or scrap. It’s a cast, shot, and cut like a real creator ad — and it stays yours to change.
Phone-shot realism
Handheld, natural light, real skin — visible pores and peach-fuzz, never plastic or CGI. It reads like a creator actually filmed it, not a render.
Your product, consistent
The product stays the exact hero across every beat — it never morphs or warps. Two real hands, the mirror kept off-camera. No baked text, music, or logos in the footage — those are clean POST layers.
Cut by meaning
Claude screens the reel, excises bad AI frames, and windows the strongest reads into the arc. The trim is the edit — nothing regenerates, so a beat that landed stays put.
A project, not a dead file
Every cut saves as a Brand Video Project. Reopen it later to re-cut, reformat, re-render, or reshoot one beat — all in plain language, or hand it to Claude in a new session.
Seven ways to run it
Every one is a ready-to-run playbook — one UGC format each. Say the name, or just describe the ad you want and Claude picks the right starting point.
An authentic creator-to-camera testimonial — cast fresh, cut to the strongest read, on-brand.
An anticipation → reveal → first-use unboxing, cut to the reaction beat.
A promise → steps → payoff demo (GRWM / how-to), cut for a muted feed.
A multi-angle styling showcase — the look worn, cut across dynamic coverage.
A relatable pain → hero fix → satisfying transformation → relief.
Peers among themselves hyping the product — insider social proof, shared-mind energy.
An actor hook cut against a kinetic hyper-motion product reel — the combo competitors don't do.
This is one lane. The playbook idea runs the whole agency.
Creative, intelligence, and account work — 107 playbooks, all run by talking to Claude, all on your brand. UGC Ads is just what one lane looks like up close.