See what's breaking out in the client's niche.

See it first

Watch the library, then watch a post open

The real page: the trending posts with their scores, then one post opened and played on its own platform. Silent, on a loop.

The whole walk · seven stops

Seven stops, from a competitor's handle to a report your client will thank you for

Here's the walk, in the order you'll do it.

The client asks what's working on social in their niche.

Social Intelligence is in the sidebar under Intelligence, once you've picked the client's kit. Here's exactly where to click.

Step 1 · Open Social Intelligence

It's in the sidebar, under Intelligence

Pick the client you're working on. Then open Intelligence in the left sidebar and click Social Intelligence. The Pull bar sits at the top of the page, the search under it, and the trending posts below. Anything you heart on this page is saved to that client.

You paste the competitor's handle and pull four platforms.

Free. Their posts land in seconds with real numbers and a score.

Step 2 · Pull a competitor

Type a competitor's handle and pull their posts from four platforms at once

Choose Channel, paste the handle, turn on the platforms you want, and click Pull. It's free. In a few seconds their posts land with real numbers and a score, all under one entry in My Pulls. Pull again next month and only the new posts arrive.

The score shows you which posts broke out.

How many times better than the account's normal, or how fast it's climbing right now.

Step 3 · See which posts broke out

The score tells you which posts actually broke out

On a channel pull, the score is how many times better a post did than that account usually does. 14× means fourteen times their normal. Pull a topic instead and the score is how fast a post is climbing right now. Views on YouTube, plays on TikTok and Instagram, saves on Pinterest: each platform is measured on its own number.

You search the library the way you'd say it out loud.

The best matches from every platform, with a reason for each.

Step 4 · Search in plain language

Search the library the way you'd say it out loud

Type what you're after, like before-and-after kitchen reveals that broke out. You get the best matches from every platform, video and photo, with a short reason for each. Not covered yet? Pull the topic and it will be.

You open the breakout, and enrich it.

Play it where it lives, then get the transcript and how the post is built.

Step 5 · Open a post and break it down

Open a post, play it where it lives, then get the full breakdown

Click the eye and the post opens. One click plays it on TikTok, YouTube or wherever it was posted. Beside it: the title, the numbers, and why it scored what it scored. Click Enrich and the post is read for you. For a video, that's the full transcript and how it's built: the opening line, the format, and the beats in order. For a photo or a pin, what the image does and the words on it. The price shows before you confirm, and once one person enriches a post, everyone has it.

A post, opena real capture · before Enrich

The post on the left; the play button plays it where it was posted. On the right, in the order the page shows them: the title and caption, the details, the line that says this post hasn't been read yet, and why this score. Enrich, Download Report and Watch on the platform along the bottom. Below: what Enrich adds.

You heart the winners, and Claude writes the client's script.

A riff on the hook, the beats and the format, in the client's voice.

Step 6 · Write the client's script

Riff on the hook, the beats and the format for your own ads

Heart the posts you want to build from. Then run the Social script playbook, and a fresh script comes back in the client's voice, about the client's work, riffing on what made the winners work: the way they open, the beats they hit, the format they use. The script is ready for the UGC and video studios, so it becomes the client's finished video without leaving the platform.

You open the report, and send it to the client.

A white-label report of their competitors' social media activity, or a link to the pull itself.

Step 7 · Hand over the report

Create a white-label report you can hand your client, showing their competitors' social media activity

Click Open Report. Every post from the pull is in it, ranked, with a link to watch each one, plus the patterns by platform and the transcripts you enriched. Your agency's mark is on it. Save as PDF and send it. Or send the pull's own link, which opens the whole grid in any browser with no login.

Or you just ask Claude.

It pulls, ranks, breaks down the winners, writes the script and hands back the report.

Or · Say it to Claude

Or just ask Claude

Tell Claude the niche and the platforms. It pulls the posts, tells you which ones broke out, breaks down the top few, writes the script, and hands you the report link. Four playbooks do the asking for you.

• Five platforms, video and photo. YouTube, TikTok, Instagram, Facebook and Pinterest. Facebook only comes along on channel pulls, Pinterest only on topic pulls.
• The post stays where it lives. One click plays it on its own platform. Download gives you the written breakdown for a video, or the image plus the breakdown for a photo or pin.
• Pulling, searching and writing the script are free. Breaking a post down costs a little, and the price shows before you confirm.
• Your own script. Claude riffs on the winners' hook, beats and format and writes something fresh in the client's voice, about the client's work.
• The script goes straight to the UGC and video studios, so the finished video gets made here too.
• The video at the top and the open post in Step 5 are real captures of the page. Every other post on this page is drawn for fictional creators.

Pick the client. Pull the competitor. See what broke out, break it down, write the script, and hand over the report.