See which ads the competition keeps paying for.

See it first

Watch the library, then watch an ad open

The real page: the ads with their scores, then two ads opened to their breakdowns. Silent, on a loop.

The whole walk · seven stops

Seven stops, from a competitor's name to a report your client will pay for

Here's the walk, in the order you'll do it.

The client asks what their biggest competitor is running.

Here's where to find out.

Step 1 · Open Ad Intelligence

It's in the sidebar, under Intelligence

Pick the client you're working on. Then open Intelligence in the left sidebar and click Ad Intelligence. The Pull Ads bar sits at the top, the search under it, and the ads below. Anything you heart on this page is saved to that client.

You type the competitor's name, and their live ads land.

About fifty ads in a minute, saved so you can pull again next month.

Step 2 · Pull a competitor

Type a competitor's name and their live ads land in about a minute

Choose Brand, type the name, and press Enter. The platform finds the advertiser, shows you it's the right one, and pulls their live ads, about fifty at a time. The images land in seconds; the rest follow. The pull is saved under My Pulls, so next month you run it again and see what's new.

Every card says how long the ad has been running.

The ones they keep paying for are the ones that work.

Step 3 · See which ads are working

The ads they keep paying for are the ones that work

Nobody publishes a competitor's results, but the market leaves a trail. An ad that's been running for sixty days is still running because it works; the losers get switched off in days. Every card shows how long the ad has run, whether it's live now, and how many versions the brand is testing. Sort by that score and their real winners are at the top.

You enrich the set, and search it in plain language.

Say what you want; get the best matches with a reason for each.

Step 4 · Search in plain language

Click Enrich Ads, then search the library the way you'd say it out loud

Enrich Ads reads every ad you pulled: what it says, what it offers, how it's built, and for a video, what's said in it. Then type what you're after, like before-and-after kitchen ads with a financing offer, and you get the best matches with a short reason for each.

You open the strongest ad, and see why it works.

The copy, the offer, how it's built, and the score explained.

Step 5 · Open one ad

Open one ad and see exactly why it works

Click the eye and the ad opens with the breakdown beside it: the copy as it ran, the hook and the structure, the benefits it claims, the offer, and why it scores what it scores. For a video, the film icon adds the script and a scene-by-scene breakdown.

An ad, opena real capture

The creative on the left, with its carousel cards. On the right, in the order the page shows them: Ad copy, Creative formula, the hook, Benefits claimed, On-image text, and Why this score. Download and View in Meta Ad Library along the bottom.

You save the keepers to the client.

Ready for a creative brief, or to remake the winning formula as their own ad.

Step 6 · Heart the keepers

Save any ad to the client's brand kit — use it in a creative brief for your team, or regenerate the winning formula on the platform

Click the heart and the ad is saved to the client's brand kit. Drop it into a creative brief so your team sees what's working and why. Or hand it to the platform and regenerate its winning formula with the client's own products. Your saved ads carry across every client, and a pink hint marks one you saved for another.

You send the client the report.

White-label, showing what their competitors are running.

Step 7 · Hand over the report

Create a white-label report you can hand your client, showing what their competitors are running

New to a category? Switch Pull Ads to Industry, type the keyword, and the biggest ads in that category land. Then click Open Report. The top ads, the patterns across them, the offers and the video scripts, with your agency's mark on it. Save as PDF and send it.

Or you just ask Claude.

It pulls, explains, breaks down the winner, and hands back the report.

Or · Say it to Claude

Or just ask Claude

Name the competitor. Claude pulls their ads, tells you which ones they keep paying for and why, breaks down the winner, and hands you the report link. Five playbooks do the asking for you.

• You're never copying anyone. When a saved ad feeds your own creative, the platform rebuilds the idea with the client's brand. It never clones another brand's ad.
• One shared library. Every pull adds to it: over 22,000 winning ads across 22 industries, and growing.
• Ads land in seconds. The deeper read is one Enrich click away, and it only reads what's new.
• The ads come from the Meta Ad Library, the public record of what's running on Facebook and Instagram. Nobody publishes results, so how long an ad has run is the evidence.
• The video at the top and the open ad in Step 5 are real captures. Every other ad on this page is drawn for a fictional advertiser.

Pick the client. Pull the competitor. See what works, save the keepers, and hand over the report.