A playbook in action
Tell Claude the graphic — then keep refining
One playbook, the whole loop. Name the element — a badge, a lower third, a logo sting, a countdown — and Claude authors concept-distinct takes in your brand, with your real logo. Preview by number, refine by talking, and render transparent assets that drop onto any editor’s timeline.
New here? Connecting Claude takes about a minute →The loop, in four moves
Free to preview and refine — you only pay to render the keepers.
Step 1 · You direct
Tell Claude the graphic — it authors the whole thing
Name the element and what it needs to say. Claude designs it to your brand from scratch — your fonts, your colors, your real logo — and hands you finished takes. No design tool, no keyframing.
The whole brief — one message
“Make me animated sale badges — “25% off, code SPRING25,” some urgency, built to sit in a corner of a video. Three concept-distinct takes.”
Claude designs it to your brand
Pulls your colors, fonts, and the offer or line you gave it — and your actual logo from the kit, never a redraw — before it designs a single frame.
Designs the element from scratch to your brand — timing, easing, reveal — as a genuine composition, not a slot filled into a preset.
Builds it on a transparent background so it drops straight over your footage — corner, band, or full-frame, exactly where it belongs.
Step 2 · You iterate
Preview the takes — then refine by talking
Claude comes back with numbered, concept-distinct takes on a live preview, each on a transparent field so you see exactly how it’ll sit over footage. Recolor it, retime it, change the copy — just say it, and a new take appears. Previewing and refining are free; you only pay to render the keepers.
The preview page · take 2 of 3
concept-distinct takes · pick by number · free to preview
Direct the change — a new take appears
“Take 2, but slow the reveal and make the code pop.”
“Recolor it to the secondary brand color.”
“Tighten it to 3 seconds for a story.”
“Swap the offer to “Buy one, get one.””
Step 3 · You ship it
Render transparent — drop it on any timeline
Render the takes you keep as transparent assets built to composite over anything — no green screen, no matte work — plus a GIF for a fast share. And it’s never a dead file: reopen the graphic anytime to restyle or repurpose it.
Transparent WebM
A clean alpha-channel render that layers over any footage in the browser or a web player — ready to composite.
ProRes MOV
A ProRes-4444 file with transparency — the drop-in asset a professional editor loads straight onto the timeline.
GIF for a quick share
A looping GIF for the thread, the deck, or a fast approval — the same take, share-ready.
Step 4 · You hand it off — and pick it back up
A whole set in one ask — reviewed, and never locked
Ask for a matched set — badge, CTA, countdown, end card, two takes each — render the ones you like, and send them to a Share Board or a creative brief. Your team and client comment right on the frame; Claude reads the notes and revises next session. And every element is a project you reopen under the client’s brand kit anytime to recolor, retime, or drop in a new offer — all by talking.
One ask, a whole set
“Give me a matched campaign pack — badge, CTA, countdown, and end card, two takes each. Render them and put them on a board for the team.”
Send the keepers to…
Reviewed on the frame
Team and client pin comments to the exact second — a real scrubber, no login for the client. No more “make it pop.”
Claude reads the board
Every pinned note comes back as a work order. Ask Claude to address the board and it revises the take, then reposts it beside the original.
Reopen under the kit anytime
Each graphic is a project on the client's kit. Reopen it to recolor, retime, resize, or drop in a new offer — all in plain language.
Real craft — not a preset reskin
Each take is authored to your brand — and it’s your real logo and type, delivered ready to composite.
Concept-distinct takes
Each take is a different design idea, not a recolor of the same preset — a sale badge might come back as a boarding pass in one take and a wax-seal roundel in another — while the offer, code, and brand hold.
Your actual logo
The logo is pulled from your kit at full quality and animated — never redrawn or approximated. What ships is your real mark.
Transparent for any editor
Every keeper renders to a transparent WebM and a ProRes MOV — drop-in assets for a professional timeline, plus a GIF for quick shares.
Brand type + color law
Your fonts and palette, applied exactly — and any do-not-say rules honored in the copy, on every rendered frame.
Thirteen ways to run it
Every one is a ready-to-run playbook — name the element, or describe what you need and Claude proposes the design.
Animated call-to-action buttons in your brand — delivered transparent.
Promo badges — offer, code, urgency — built to sit in a corner and sell.
Broadcast-clean name-and-title supers, sized for the title-safe band.
A hero number that counts up with a landing beat — your real stat, brand type.
Your actual logo revealed with a beat — pulled from the kit, never redrawn.
Your hook line as the design — word-by-word reveals built to stop the scroll.
The subscribe moment everyone recognizes — button, bell, thumbs.
A hold-to-cut outro lockup — brand line, CTA, url — sized to close any video.
Finite urgency counters with a landing beat — for drops, deadlines, go-lives.
The whole catalog behind one menu — name the job, or describe it and Claude proposes.
One coherent system — lower third, CTA, badge, end card — two takes each, saved to the kit.
A matched set for one campaign — badge, CTA, countdown, end card in one treatment.
Reopen any past graphic — the change lands as new takes; approved ones stay intact.
The finishing layer for every video you make.
Motion graphics drop onto a Video Director cut or a Motion Ad — badges, end cards, lower thirds — all in one brand. Just three of the 107 playbooks that run your agency by conversation.