A playbook in action
Tell Claude the ad you want — then keep directing
One playbook, the whole loop. Name your products, the offer, and the feel; Claude composes a cover-first motion ad from your real shots and hands you concept-distinct takes with animated brand type, music, and narration. Iterate by talking, render the winner, and save it as a project you reopen anytime.
New here? Connecting Claude takes about a minute →The loop, in four moves
Free to preview and iterate — you only pay to render the take you keep.
Step 1 · You direct
Tell Claude the ad — it composes the whole thing
Name the products, the offer, the length, and the feel. Claude reads your brand, builds a cover-first animated ad from your real shots, and hands you finished takes — you never open a design tool.
The whole brief — one message
“Make me a 12-second 1:1 sale motion ad for the Spring drop — these three products, held offer “25% off, code SPRING25,” premium feel, end on the logo with a “Shop now” CTA.”
Claude wears the whole creative team
Pulls your colors, fonts, logo, and the products you named — and the offer, code, and any do-not-say rules from the kit — before it designs a frame.
Builds a cover-first animated ad from your real product shots, with your brand type placed and animated where it plays off the composition.
Lays a music bed matched to your brand and, if you want a voice, an AI narrator timed to the beats and ducked under the words.
Step 2 · You iterate
Watch the takes play — then keep directing
Claude comes back with numbered, concept-distinct takes on a live preview — each scrubbable, with music and optional narration. Change the pacing, the headline, the feel — just say it, and a new take appears. Preview is free; you only pay to render the one you keep.
The preview page · take 2 of 3
concept-distinct takes · scrubbable · free to preview and iterate
Direct the change — a new take appears
“Hold the offer longer before the products fly in.”
“Take 2, but make the open feel more premium.”
“Swap the headline and push the logo bigger at the end.”
“Give me a 9:16 story version of this.”
Step 3 · You ship it
Render the winner — feed-ready or editor-ready
When a take is right, render it — as a finished MP4 for the feed, or transparent for a bigger edit. And it’s never a dead file: the ad is a project you reopen, restyle, and re-format anytime, just by asking.
MP4, high-res
Render the winning take as a clean MP4 with the soundtrack baked in — ready for the feed, the pitch, or the client.
Transparent for editors
Need it in a bigger edit? Render a transparent version (WebM / ProRes) that drops straight onto a professional editor's timeline.
“Make it 9:16” — done
Ask for a new aspect and Claude re-composes the same ad to fit, moving the type and CTA. No rebuild.
Step 4 · You hand it off — and pick it back up
Many cuts in one ask — reviewed on the frame, never locked
Ask for several sizes and takes in one request, render the ones you like, and send them to a Share Board or a creative brief. Your team — and the client, on a no-login link — leave comments pinned to the exact frame. Claude reads them as a to-do list and makes the edits next session. And the ad is never a dead file: reopen it under the client’s brand kit anytime to restyle, re-time, reformat, or swap the music — all by talking.
One ask, many outputs
“Give me 1:1, 9:16, and 4:5 — two takes each. Render my picks and put them on a board for the client.”
Send the keepers to…
Reviewed on the frame
Team and client pin comments to the exact second — a real scrubber, no login for the client. No more “somewhere near the open.”
Claude reads the board
Every pinned note comes back as a work order. Ask Claude to address the board and it makes the edits, then reposts the revision beside the original.
Reopen under the kit anytime
The ad is a project on the client's kit. Reopen it to restyle, re-time, reformat, or swap the music and narration — all in plain language.
Real craft — not a template reskin
Each take is authored, not filled into a mold — and your products and brand law hold on every rendered frame.
Concept-distinct takes
Each take is a genuinely different idea, not a template reskin — a sale badge might become a boarding pass in one and a wax seal in another — while your offer, code, and brand hold across all of them.
Cover-first
Every ad opens on a scroll-stopping cover in the first beat — the thumbstop — then earns its way into the story and the sell.
Your products, pixel-true
Claude composes with your real shots — never a redrawn or hallucinated product. What ships is your actual item, animated.
Brand law on the pixels
Colors, fonts, approved claims, and do-not-say rules are honored in the copy and type — the rule you wrote once is enforced on every rendered frame.
Eight ways to run it
Every one is a ready-to-run playbook — say the name, or describe the ad you want and Claude picks the starting point.
Three editorial takes that open on living photo grids — your collection browsing itself, then settling into the sell.
Animated rings and leader-lines drawn onto your product's real details — the guided tour of what makes it worth buying.
Cinematic pushes into the product — one detail made worth the whole price.
The held-offer pattern — your discount stays nailed while products fly underneath.
Gallery-calm reveals and long holds — premium reads in the pacing.
Spins, wipes, and 3D moves — a drop announcement that can't be scrolled past.
Chat bubbles, counting stats, spec sheets — evidence that animates.
Complete story arcs including the colorway morph — a campaign in one paste.
Ads from product shots. Cuts from footage. Both by talking.
Motion Ads compose from your product stills. Have footage instead? The Video Director playbook cuts a finished ad from clips. Both are just two of the 107 playbooks that run your agency by conversation.