The client's own Search Console, read for the dates you pick, with every leak explained and the fix already written. Send the client the report, and next month's pulse shows what came back.
Seven stops, from the client's Search Console to a report you send every month
Here's the walk, in the order you'll do it.
1. Open Search Pulse
it's in the sidebar, under Intelligence
2. Connect Search Console
one click; pick the property
3. Pick the dates and run it
one click; the page fills in
4. See where clicks are leaking
five numbers and the pages losing
5. Open a finding
the cause, and the fix written for you
6. See what to write next
and which pages fight each other
7. Send the report, repeat monthly
white-label; next month picks up here
The client's traffic is down. The rankings haven't moved.
Here's where to find out why.
Step 1 · Open Search Pulse
It's in the sidebar, under Intelligence
Pick the client you're working on. Then open Intelligence in the left sidebar and click Search Pulse. The Search Console connection is the first card. Under it, the pulse and everything it finds.
1Pick the client
on the dashboard
2Open Intelligence
in the left sidebar
3Click Search Pulse
after AI Visibility Pulse — or its card on the dashboard
Search Console connectionone click, read-only, this client only
The Pulsethe window, Client Report, Run Pulse, five numbers
Where the clicks are leakingone bar per finding, clicks lost
What's growingqueries gaining clicks; queries appearing for the first time
The Scanevery page and query read, green-dotted
Search Term Depthnew page, or a stronger section on a page that ranks
The Rivalry Checkthe site's own pages fighting for one query
The findingsone cause each, the evidence, the rewrites
Pulse Historyevery run, the window it measured
The four buttons you'll press, in order
1Connect this client2Use this property3Run Pulse4Client Report
The sidebar · Intelligence
Intelligence
Ad Intelligence
Social Intelligence
AI Visibility Pulse
Search Pulseclick here
Traffic Pulse
SEO Pulse
Campaign Pulse
Competitor Pulse
+ Brand Research · Daily Insights · Deck Research
What's different here
The client's own numbers
clicks, impressions and positions from their Search Console, over the window you choose, not a third-party estimate.
One cause, with receipts
every finding is diagnosed to exactly one cause, with the evidence line by line and the fix already written.
It runs every month
the next window starts where the last one ended, so the recoveries land on the record the client sees.
First, you connect the client's Search Console.
One click, read-only. Nothing is ever written to it.
Step 2 · Connect Search Console
Connect the client's Search Console in one click, then pick their property
Click Connect this client and approve read-only access on the Google account your agency already uses. Pick the client's property from the list and click Use this property. Nothing is ever written to their Search Console. The same connection also powers Traffic Pulse for this client.
Search Console connectionthis client only
Connect the Google account that has Search Console access to your clients' sites. Read-only. Nothing is written to their Search Console, and disconnecting removes the stored credential.
1
Connect
the Google account with Search Console access to your clients' sites
Connect this client
2
Pick the property
one property per client kit — the list comes from the connection
Use this property
3
Connected
the kit reads its own property from here on
change property · disconnect
Connectedsc-domain:bellhavenbuild.com · read-only
Good to know before you connect
Read-only, always
the connection reads performance data and nothing else; nothing is ever written to the client's Search Console
One property per kit
the client's kit maps to one Search Console property, so their pulse only ever reads their site
The agency's account, not the client's
connect the Google account your agency already uses for client Search Console access — the standard setup
Covers Traffic Pulse too
the same kit-scoped connection serves the Traffic Pulse on this client; one consent, both pulses
Disconnect removes it
disconnecting deletes the stored credential for this client entirely
Then you pick the dates, and run the pulse.
One click. A few minutes later the page is full.
Step 3 · Pick the dates and run it
Pick the dates, click Run Pulse, and the page fills in
Two date fields, From and To. They're already set to pick up where your last pulse ended, or the last ninety days for a first look. Change them if you like. Click Run Pulse. One click, no confirm. A few minutes later, everything below is filled in, and every number says which dates it covers.
The PulseClient Report Run Pulse
WindowFrom 2026-06-08To 2026-09-06since the last pulse · 90 days
Reading bellhavenbuild.com· Jun 8 – Sep 6 against the 90 days before it
pages and queries readflags: click gaps · decay · rivalriesresults pages photographeddiagnoses written
Why From is already set
Last pulse
completed Jun 8, 2026
From
set to Jun 8 — four weeks or more of data
To
today, Sep 6
The window
Since the last pulse
From is set to the day the last pulse ended, when that gives four weeks or more of data
Seven to one hundred eighty days
any span in that range; To can be today at the latest
Window against window
clicks, click-through and positions for the span, compared with the equal span before it
Every stat carries its dates
a number without a window is an anecdote; on this page each one says what period it covers
One click
no second confirm; the button spins and the panels fill in as the run completes
Then the page shows you where the clicks are leaking.
Five numbers, one bar per page, and what's growing.
Step 4 · See where clicks are leaking
Five numbers tell you where the client is losing clicks, and what's growing
Click gaps are pages that rank well but don't get clicked. Decaying pages are quietly losing clicks. AI Overviews caught. Clicks left on the table. Pages fighting each other. Under the numbers, one bar per page, sized by the clicks it's losing. Then the good news: the searches gaining clicks. And the Scan, which lists every page and search that was read, so the client can see the work.
Click gaps
4
ranks fine — clicks going elsewhere
Decaying pages
3
quietly losing clicks
AI Overviews caught
2
on the results pages photographed
Clicks left on the table
~310
per window · Jun 8 – Sep 6
Pages fighting each other
1
answering one query at once
Where the clicks are leakingJun 8 – Sep 6
/services/kitchen-remodeling~140click gap
/blog/cost-of-a-kitchen-remodel~95decay
/services/bathroom-remodeling~48click gap
/portfolio~27decay
clicks lost over the window, per finding · amber = click gap · red = decay
What's growing
Queries gaining clicks, and queries appearing for the first time this window.
bellhaven design build reviews+41 clicks
design build firm near me+23 clicks
kitchen remodel cost per square footnew this window
custom cabinetry vs stocknew this window
The ScanHide the scan
Every page and query Google reported for the window, read and checked.
Pages read (38)
Jun 8 – Sep 6
/
/services/kitchen-remodeling
/services/bathroom-remodeling
/services/custom-cabinetry
/portfolio
/blog/cost-of-a-kitchen-remodel
/blog/kitchen-layouts
/about
… and the rest, in the app
Queries read (214)
Jun 8 – Sep 6
kitchen remodeling contractors
how much does a kitchen remodel cost
design build firm near me
custom cabinetry
bathroom remodel ideas
walk-in pantry design ideas
kitchen remodel timeline
bellhaven design build reviews
… and the rest, in the app
green dot = read and checked · impressions = times shown · clicks = times chosen · position = average rank over the window
You open a finding, and the fix is already written.
The cause, the numbers, new titles you can paste in.
Step 5 · Open a finding
Open a finding and get the cause, the evidence, and the fix written for you
Each finding is a card. It names one cause, shows the numbers behind it, and lists the fixes in order. For a page that ranks but doesn't get clicked, it writes three new titles and three descriptions you can paste in. Beside it, a photo of the actual Google results page, with the date it was taken.
CLICK GAPAI OVERVIEW ON THIS SERPpriority · high
/services/kitchen-remodeling
for “kitchen remodeling contractors” · Jun 8 – Sep 6
Position
4.2
ranking fine
CTR
1.3%
vs 6.8% expected
Impressions
5,900
Jun 8 – Sep 6
Clicks lost
~140
left on the table
The diagnosis · one cause
confidence 8 / 10
Weak title / description
Position 4.2 should earn about 6.8% of clicks; the page earns 1.3%. The title reads “Services — Bellhaven” against three competitors whose titles name the service, the timeline and a price promise. Impressions held across the window, so the loss is at the click, not the rank. The AI Overview on this results page names two of those competitors, not the client.
The fixes, ranked
Rewrite the title and descriptionquick
Add a quotable answer block up topmoderate
FAQ structured data for the People-also-ask questionsmoderate
Replacement metadata — copy what you like
Kitchen Remodeling Contractors | Design + Build, One Team
lever · one team, start to finish
Copy
Kitchen Remodeling in 8–12 Weeks — Fixed Quote, One Team
lever · the timeline and the quote
Copy
Kitchen Remodeling Contractors — See 40 Finished Kitchens
lever · proof before the call
Copy
+ three descriptions, e.g. “Design and construction under one roof — one quote, one schedule, one crew. Book a free showroom consultation.”
The results page, photographed
kitchen remodeling contractors
AI Overview
Look for a licensed design-build firm that handles design and construction under one contract. Firms such as Northgate Kitchens and Hearth & Frame publish fixed timelines…
People also ask · How much does a kitchen remodel cost? · How long does a kitchen remodel take?
mobile · photographed Sep 6, 2026 · 9:14 AM · results pages change hour to hour
DECAYINVISIBLE TRAFFIC KILLER
/blog/cost-of-a-kitchen-remodel
clicks 212 → 117 · CTR 4.1% → 1.9% · impressions +6% · position 3.8 → 4.1 · vs prior 90d. Cause: AI Overview / SERP features absorbing clicks, 9 / 10 — the summary answers the question the page was written to answer.
Then it tells you what to write next.
A new page, or a stronger one, and which pages are fighting each other.
Step 6 · See what to write next
Know what to write next, and which of the client's pages are fighting each other
Search Term Depth looks at every search the client shows up for and says what to do. A search they rank deep for needs a new page. A search they rank on page one for but don't win needs a stronger section on the page they already have. Each one comes with the recipe. The Rivalry Check finds two of the client's own pages competing for the same search, and names the one to keep.
Search Term DepthJun 8 – Sep 6
page 1 · seen, not clicked
“walk-in pantry design ideas”
position 6.4 · 1,900 impressions · 12 clicks · Jun 8 – Sep 6
volume 2,400 / modifficulty 11informational
Add a section to a page that already ranks
/blog/kitchen-layouts
The formula
Add a heading to /blog/kitchen-layouts: “Walk-in pantry design ideas”
Answer the search plainly in the first sentences under that heading
Work the phrase into the page's title or description if it fits naturally
Don't create a separate page — this one already ranks; a sibling would split it
position 15+ · searched, never seen
“kitchen remodel timeline”
position 17.2 · 2,400 impressions · 0 clicks · Jun 8 – Sep 6
volume 3,600 / modifficulty 14commercial
Create a new page
new · /kitchen-remodel-timeline
The formula
Use the phrase as the title and the H1
Answer the search plainly in the opening lines, and use the phrase naturally at least twice more
If an existing page mentions the term, trim it there and link to the new page instead — one page per term, or they compete
Link to the new page from your strongest related pages
The rule · where the term ranks decides the move
page 1 · 1–10
seen, not clicked → a stronger section
positions 11–14
watch — rising or falling
position 15+
searched, never seen → a new page
volume, difficulty and intent come from the market index · under 20 difficulty is winnable without a backlink campaign · nothing here needs a second pull
The Rivalry Check1 rivalry
“custom cabinetry”
two of the site's own pages answering one query · Jun 8 – Sep 6
Pages competing
2
answering one query
Position spread
2.2
between the top two
Impressions at stake
3,100
Jun 8 – Sep 6
Combined clicks
58
split across the rivals
/services/custom-cabinetry
position 7.1
keep
/blog/custom-vs-stock-cabinets
position 9.3
fold in
Consolidation steps
Move the comparison section into /services/custom-cabinetry
Redirect the blog post to the service page
Point the internal links at the survivor
Re-check next pulse: one page, one query
When nothing is fighting, the check says so. A clean bill is a real result, and it goes in the report.
You send the report, and do it again next month.
White-label. Next month picks up where this one ended.
Step 7 · Send the report, repeat monthly
Open the Client Report, choose what's in it, save the PDF — then next month's window starts where this one ended
Click Client Report. Tick the chapters you want, then Save as PDF and send it. The last page is the recommended actions, so you can send it as the proposal or leave it off. Next month, the dates pick up where this pulse ended, and the report shows what came back.
Bellhaven Design + Build — Search Pulse Report (Jun 8 – Sep 6, 2026)DownloadSave as PDF
Over the window the site held its rankings and lost its clicks. Four pages rank on page one and earn a fraction of the clicks that position should bring; three pages are quietly decaying, two of them under an AI Overview that answers the question they were written for. About three hundred and ten clicks were left on the table. The fixes are written; the first four ship in an afternoon.
From is already set to Sep 6. The fixes ship, the next pulse reads the same site after them, and every recommendation comes back as a number the client can see. The recoveries are the retainer.
The actions page detaches
Recommended Actions prints as the final sheet — keep it as the proposal, or drop it for findings-only delivery
A link the client can open
the report also arrives as a link that needs no login, live for seven days
AI Overview → AI Visibility
a decay caused by an AI Overview hands off to the AI Visibility Pulse, where the corrective llms.txt gets written
Or you just ask Claude.
It runs the pulse, walks the findings, and hands back the report.
Or · Say it to Claude
Or just ask Claude
Ask what search is quietly costing the client. Claude runs the pulse, hands you a live link, walks you through the findings with the rewrites, and gives you the report link. Four playbooks do the asking for you.
“Run a search pulse for Bellhaven since the last one — what is search quietly costing them? Then walk me through the findings and give me the client report link.”
runs it
the connection checked → the window resolved → the pulse run → the live link → depth and rivalries → every finding with its rewrites → the report link
Search pulse setup
check the connection and the property; walk you to the picker
Search pulse measure
resolve the window, run the pulse, hand back the live link
Search pulse findings
depth and rivalries first, then every finding, worst first, with the rewrites
Search pulse report
build the client report and hand back the link
Good to know
The numbers come from the client's own Search Console and hold still. The photos of Google results change hour to hour, so each one carries the time it was taken.
Google hides rarely-searched terms for privacy. The Scan shows everything Google reports, which is less than everything that exists.
Read-only, always. Nothing is ever written to the client's Search Console, and disconnecting removes the credential.
A clean bill is a real result. A pulse with no findings means nothing is measurably leaking, and the report says so.
Every figure on this page is drawn for a fictional client. The real page fills with the client's own Search Console.
The walk loops — next month's window starts where this one ended, and the report opens with what came back.