A playbook in action
Tell Claude what you’re selling — it carries you to finished ads
One playbook, the whole loop. Say what you’re selling and what the ad is for, hand over your product shots, and react to a live preview. Claude argues the proven layout for YOUR product, iterates with you by talking and by drawing, and lands the winners in a real campaign — with placements, publishing, and performance one ask away. Proven structure, not a prompt gamble.
New here? Connecting Claude takes about a minute →The loop, in four moves
Every step that costs is priced up front — Claude asks before it spends, so nothing runs on its own.
Step 1 · You brief
Say what you’re selling — Claude directs the rest
Hand over the product and the point in one message (drop the photos right in the chat). Claude aligns on the goal like a creative director, argues the proven layout that fits your product, and authors three concepts — you never open a design tool.
The whole brief — one message
“Make me three ad concepts for our electrolyte mix — clean, science-forward, for busy parents. Here are the product shots.”
Claude is your creative director
Asks the two questions that matter — what's the ad for, who's it for — then proposes a direction and argues why it fits your product.
Picks a format reverse-engineered from real winning ads and names it before spending — the mechanism that suits your product, not a random look.
Writes the copy, the imagery and the staging into that format's structure — and your product photos are the visual law, carried across every concept.
Step 2 · You iterate
Three concepts land — then keep directing
Every board returns three concepts on one live page — genuinely different arguments for the same product, differing on one deliberate axis. Say what you want in plain English, or draw on the exact spot and describe the change. Only what you marked re-renders; copy is exact. Every heavy step is priced and asked first, so you’re never charged by surprise.
The preview page · three concepts, one axis
titled concepts · draw to change · priced & asked before it spends
Direct the change — the concept updates
“Change concept B's headline to “Hydration, handled.””
“Warmer palette on the hero, and bring the pack forward.”
“Circle the badge — “make this bigger and gold.””
“Give me the 9:16 story version of this one.”
Step 3 · You produce
Produce the winner — sized for everywhere it runs
When a concept is right, produce it — a finished, brand-accurate still with your product true and the copy crisp. Then fan it into every placement the platforms want, and send it wherever it needs to go. Nothing here is a dead file.
Finished, brand-accurate ads
Approved concepts produce as clean, on-brand stills at your lead size — the copy crisp and editable, the product true, ready for the feed or the client.
Every placement, restaged
Fan a winner into 1:1 and 4:5 feed, 9:16 Story/Reels, 16:9 right-column and PMax display — re-laid-out per size, never stretched to fit.
Save it anywhere
One toolbar on every ad: heart it, save to the brand kit, add to a brief or a Share Board, drop it in an album, send it to a campaign, or just download it.
Step 4 · You publish — and the numbers come back
Stage the keepers, publish, and read what won
Heart the winners and they stage into a real campaign on the brand kit. Publish to your connected platforms — Meta gets a paused draft with the copy carried, so going live stays your call. Then performance pulls back against the exact creative, and next week’s board starts from what worked instead of a blank prompt.
Heart → campaign → publish
“Stage concept B to our Spring Launch campaign, size it for every placement, and publish it to Meta.”
Connected once on the brand kit — Meta lands paused, flipping it live is your step.
What came back
Real ad strategy — not a prompt gamble
This isn’t one AI image you accept or scrap. It’s a proven layout filled with your real product — argued, precise, and measurable.
A mechanism, not a look
Every format is reverse-engineered from an ad that actually ran — the structure that earned the impressions is encoded, argued to you by name, never a random generation.
Your product is the law
Hand over your shots and the real item carries every concept — shape, colours, label and logo. When you recast a winning ad, its brand marks are removed by name before anything renders.
Draw to change one thing
Circle the exact spot and say what you want — only that area re-renders, and copy edits are exact. The concept that landed stays put; you don't re-roll the whole ad.
Measurable by design
Every ad carries its format and concept identity into the campaign record — so the numbers tell you which LAYOUT won, not just which picture.
Named for the moment you’re in
Every one is a ready-to-run playbook — say the name, or just describe the situation you’re in and Claude picks the right starting point.
Zero to three finished concepts — Claude aligns on the goal, argues the right layout for your product, and lands the winners in a campaign.
Recast a winning ad for your brand — keep the structure that earned the impressions, swap in your product, brand marks removed by name.
Ads built on evidence — Claude reads what's running and lasting in your category and picks the layout the market keeps rewarding.
A counter to a rival's angle — pull their live ads, find the weakness, and build the out-prove / out-offer / out-wit response.
Real customer voices, staged as proof — Claude mines your reviews and social for the lines that sell and picks the honest proof layout.
Your best ad, made new — keep the bones that worked, refresh the skin, and prove the successor beat it in the same campaign.
A real A/B test — one variable moves, everything else held, and the pulse tells you what won, not just which picture.
A properly loud offer — badge, banner and deadline in your brand's colours, sized for every placement and staged for the sale window.
Idea to a paused Meta draft — align, produce, size every placement, and stage it publish-ready; flipping it live stays your call.
The compounding loop — read what won, double down plus one evidence-backed challenger, and land it measurable against last week.
A spread of directions before you commit — every idea titled on one live page; point at the one you like and it produces.
This is one lane. The playbook idea runs the whole agency.
Creative, intelligence, and account work — over 150 playbooks, all run by talking to Claude, all on your brand. Campaign Ads is just what it looks like up close.