A playbook in action · Scan · Diagnose · Prove
Audit any site you like — including one that isn’t yours yet
Five playbooks, one audit. Paste a web address — no connection, no access request — and every page comes back checked the way a search engine and an AI assistant read it. You pick the pages that carry the weight, and each one returns with a single named cause and the replacement text already written. Chains get audited branch by branch. Then a white-label report, and a re-scan that proves the work landed.
New here? Connecting Claude takes about a minuteThe audit, in five moves
Every paid step is quoted first, and only completed pages are ever charged.
Scan a site · quoted before it runs
No connection, no access request — just a web address
This is what makes it usable on a prospect. There is nothing to verify, no account to be granted, no permission to chase — you paste the client's website and it crawls every page the site declares, checking each one the way a search crawler reads it: metadata, headings, schema, alt text, internal links, indexability, speed. Not a sample of the site. All of it, whether that's a hundred pages or a thousand, with near-identical template pages grouped so you review one instead of forty.
“Scan acmecoffee.com and tell me what shape the site is in.”
No connection and no access request — which is exactly why it works on a prospect who hasn't hired you yet.
Every page the site declares, not a sample — and duplicate template pages grouped so the list stays readable.
Quoted before it runs, and it's one price whether the site has a hundred pages or a thousand.
Diagnose the pages · you pick them
One cause per page — and the replacement text already written
Claude comes back with the strongest candidates for a deeper read and the reason each was picked, pre-ticked. The ticks are yours: untick anything you disagree with, add anything it missed, and only what you tick gets read. Each page you choose comes back with the single thing holding it back rather than a checklist dump — with a confidence score and the measured evidence behind it — plus a corrected title and meta description that fit inside Google's display limits, written in the brand's own voice, an H1, and the schema worth adding.
“Diagnose the pages you picked and give me the rewrites.”
The single thing holding the page back, scored for confidence, with the measurement behind it.
A corrected title, meta description, H1 and the schema worth adding — written, not described.
The quote is a ceiling. A page whose read doesn't complete is never charged, and you're told if any didn't finish.
Optionally each read also brings real keyword rows — genuine monthly volume and difficulty, chosen from index data and from the queries Google already shows that page for. Selected from real data, never invented.
Audit a chain · the roster is free
A ten-branch business audited as one site describes nobody
An average across ten locations tells the client nothing they can act on. Because the site is crawled once, finding every branch and sorting what each already ranks for costs nothing — you see the whole roster, which location is carrying the business, which one nobody can find, and the branch that has no page of its own at all. That last one is usually the most actionable finding in the entire audit. You then choose which branches are worth measuring properly.
“Which of their locations is losing, and can you prove it?”
One crawl finds every branch and what each ranks for. You only pay for the ones you choose to measure.
Real Google Maps searches on a grid around a branch's actual address — because results change with where the searcher stands.
Optionally, questions written for that branch asked live to ChatGPT, Claude, Gemini and Perplexity — with the answers quoted.
Site audit report · free to regenerate
Your name on it, and a link anyone can open
The client's logo in the masthead, your agency's mark and your name in the footer. It comes back as a link that opens without a login, with download and save-as-PDF built into the page — send it, or print it and put it on the table. Multi-location businesses get a page per branch. And it regenerates free any time from the scan you already paid for, so a fresh copy after the next round of fixes costs nothing.
“Generate the client report and send me the link.”
The crawl ledger is in there on purpose — the client can see every page you checked, which is what separates an audit from an opinion.
Re-scan · the movement is the story
Every number in the first scan becomes a before
Run the identical crawl with the identical checks after the fixes ship, and a difference is a real difference rather than an artefact of measuring differently. Claude names what was fixed, what stayed broken and what moved — so the client sees what their retainer actually bought instead of taking your word for it. Monthly, or after each release; it's the meeting that renews the contract.
“Re-scan the site and show me what moved since last time.”
The identical crawl, so movement is genuine and not a measurement artefact.
What was fixed, what stayed broken, what moved — stated, so nobody has to interpret a chart.
Monthly or per release — and the report regenerates free every time.
Not the PDF audit nobody reads
Most audits hand over a list of problems. This one hands over the corrected text.
It works on a stranger
No connection, no access request, no verification. You can audit a prospect's site before they've agreed to a meeting — which is the whole pitch.
Fixes, not findings
A corrected title and description inside Google's limits, in the brand's voice, plus the schema worth adding. Paste it, don't interpret it.
Branch by branch
A chain averaged into one score describes nobody. Every location gets its own read, and the branch with no page at all gets named.
Built to be re-run
The same crawl and the same checks next quarter, so movement is provable. That's the meeting that renews the contract.
Five playbooks, one audit
Scan and diagnose to win the work; report and re-scan to keep it.
Every page of the site crawled and checked, with the pages worth a deeper read already picked out.
Each chosen page diagnosed to one named cause, with ranked fixes and paste-ready rewrites.
Which location is winning, which is invisible, and the map and AI answers to prove it to the client.
The white-label client report as a link you can send — or print straight to PDF.
The same site, the same checks — and a before-and-after you can put in front of the client.
The audit you can run before they hire you.
SEO Pulse reads the client’s site. Search Pulse reads their Search Console once they connect it, and AI Visibility Pulse reads what the answer engines say about them. Together they cover how a business gets found — and every one of them ends in a report you can put your name on.