Meta's Andromeda rollout changed everything about how ads work on their platform. The old playbook—narrow audience targeting with a few hero ads—is essentially dead. Andromeda works more like a recommendation engine now. Instead of you telling Meta exactly who to target, the system matches different creative concepts to individuals based on their behavior and intent. What this means is that creative diversity has become the primary performance lever. Here's where it gets challenging. Best practices now call for running 8 to 20 distinct creatives per ad set, with dozens of variations overall. But most teams were set up to produce maybe 4 to 10 assets per campaign. Traditional workflows—whether in-house or agency-led—operate on timelines measured in weeks and budgets built for a handful of hero assets, not 50 to 150 distinct creative concepts. And here's the thing: UGC-style ads are consistently outperforming polished studio creative because they feel native to the feed. But scaling that kind of authentic, diverse creative at the volume Andromeda actually rewards? That's the bottleneck most brands and agencies are hitting right now. If you're feeling that squeeze, you might want to check out the StyleForge Andromeda Campaign Generator and our AI Avatar system for UGC actor videos. It's designed specifically to solve this throughput problem. It could be worth exploring to see if our solutions are a fit for your workflow.