Rapidly create A/B videos for market testing

The first step is to make sure you have the variation assets created and added to the brand kit. For example, create three 9:16 videos for the main scene. The first you can add to the video canvas project as part of the main video. Once you are in the StyleForge Video Editor, you can then click on the Variations button and you will see all the text (hooks) in the video project and the assets on each scene. Click the Swap button next to the main scene video and choose the alternate 9:16 video you want to A/B test, swap the hook line text, then click the Create Variation button. A clone of your main video project will be made that swaps out the video and hook line text. The StyleForge Video Editor opens up this new variation and allows you to adjust or render out the A/B variation. We created this workflow to help agencies and brands rapidly test content to find the best mix of assets and hooks. Each variation is stored as part of the original video. You can find these saved under the Artboard Videos on the main navigation sidebar. Each video project that has variations will show a button called Variations. Click on this and each variation is available to open up or view any rendered versions of. Changes to the original do not affect the variation. Changes to the variation do not affect the original. They are basically clones that have the same content except for the elements/text you decide to test by swapping them. They are organized together to help you manage the variations efficiently for each video project.

Yes, we built the variation system with an agentic translation feature that will take all text elements found on a video project and automatically translate them into the selected language. You will still need to swap out any video assets with language specific variations. We plan, in the future, to fully automate this, but in our current version, language specific videos will still need to be manually swapped. To create a localized video, start with the English version, for example, open up the project in the StyleForge Video Editor, and click the Variations button at the top of the editor. Select the language you want and click Create Variation. A new Spanish version, for example, will be created with all text in video translated into Spanish. The new Spanish version will be opened up. You can adjust the text on the scenes for cases where the length of the text changes due to the inherent differences between languages, so that the font size is changed or to adjust the wrapping and position to fit your design needs. The new localized variation will be stored as part of the original video project and can be opened up for further adjustments as needed.

StyleForge offers two distinct translation workflows to suit different needs. The first approach allows you to translate text elements directly on your artboards on the Infinite Canvas or Video Canvas before you ever create a video project. This is ideal when you know you'll need a specific language version and want to build that version from the ground up. Simply select the artboard and use the translate feature to convert all text elements to your target language in one action. The second workflow is our Video Editor variant system, which is designed for creating multiple language versions after you've already built and refined your video project. When you click the Variations button in the Video Editor, you can select one or more languages and our agentic translation system will automatically create separate video project variants for each language. Each variant is stored as an independent project linked to your original, making it easy to manage multiple language versions without duplicating your entire workflow. This approach is particularly powerful when you need to maintain consistency across multiple language versions of the same video campaign, as changes to the master project can inform updates to variants.

Yes, when you open up the original video project you can click on the Variations button at the top of the editor, and at the bottom of the modal you will see each variation listed. Click to open the variation and the editor will load up that variation. To return to the original master project while working on a variation, click the Return to Master button at the top of the editor.

Yes, our asset swap feature makes it incredibly easy to create A/B test variations with different visual elements. When creating a video project variant through the Video Editor, you'll have the option to swap out specific images or videos with alternatives from your brand kit or uploaded assets. For example, if you're testing different product hero shots or background videos, you can create multiple variants where each one uses a different asset while keeping all other elements identical. What makes this particularly powerful is that StyleForge preserves all the original metadata and effects when swapping assets. If your original video had Ken Burns effects, scene timing, or other sophisticated animations applied to a background image, those effects are automatically maintained when you swap in a different image. This means you can focus purely on testing visual variations without worrying about recreating your entire composition for each test. The system creates fully independent variant projects, each with its own isolated asset storage, so you can render and export each variation without affecting your master project or other variants.

As many as you want. Each variation is a clone of the original, so you could have a dozen or more you make and test with. Each variation allows you to swap and change the text, images, audio, video or captions created on the videos. You can make changes and then render out different versions of a variation too so it is easy to test out changes to colors or fonts or images within a variation just like you can on the original video. Each variation has full access to the Brand Kit assets, allows you to add scenes or even generate music, audio, images or new videos using our generative AI models built into the StyleForge Video Editor.

The timeline translation feature (accessed via the orange globe button) provides an immediate, in-place translation of your current video project. When you use this feature, StyleForge translates all text elements across all scenes and, if you have voiceover narration configured, automatically regenerates the audio files in your target language using the same voice profiles. This is a destructive update that replaces your original content, making it ideal when you're working directly on a specific language version and don't need to maintain the original. In contrast, the variant creation system (accessed via the Variations button) is non-destructive and creates entirely separate video projects for each language while preserving your original. This approach is better suited for managing multiple language versions simultaneously, as you can switch between variants, make independent edits to each, and maintain them all as part of the same project family. The variant system also offers additional flexibility by allowing you to combine translations with asset swaps and other modifications in a single operation, creating truly localized versions that go beyond just language translation.

A 30 second 9:16 video with 4 scenes, multiple images, text and videos typically renders in under a minute. We use a parallel rendering flow in a serverless environment to ensure renders happen fast.

The timeline translation feature (accessed via the orange globe button) provides an immediate, in-place translation of your current video project. When you use this feature, StyleForge translates all text elements across all scenes and, if you have voiceover narration configured, automatically regenerates the audio files in your target language using the same voice profiles. This is a destructive update that replaces your original content, making it ideal when you're working directly on a specific language version and don't need to maintain the original. In contrast, the variant creation system (accessed via the Variations button) is non-destructive and creates entirely separate video projects for each language while preserving your original. This approach is better suited for managing multiple language versions simultaneously, as you can switch between variants, make independent edits to each, and maintain them all as part of the same project family. The variant system also offers additional flexibility by allowing you to combine translations with asset swaps and other modifications in a single operation, creating truly localized versions that go beyond just language translation.

The timeline translation feature (accessed via the orange globe button) provides an immediate, in-place translation of your current video project. When you use this feature, StyleForge translates all text elements across all scenes and, if you have voiceover narration configured, automatically regenerates the audio files in your target language using the same voice profiles. This is a destructive update that replaces your original content, making it ideal when you're working directly on a specific language version and don't need to maintain the original. In contrast, the variant creation system (accessed via the Variations button) is non-destructive and creates entirely separate video projects for each language while preserving your original. This approach is better suited for managing multiple language versions simultaneously, as you can switch between variants, make independent edits to each, and maintain them all as part of the same project family. The variant system also offers additional flexibility by allowing you to combine translations with asset swaps and other modifications in a single operation, creating truly localized versions that go beyond just language translation.

The timeline translation feature (accessed via the orange globe button) provides an immediate, in-place translation of your current video project. When you use this feature, StyleForge translates all text elements across all scenes and, if you have voiceover narration configured, automatically regenerates the audio files in your target language using the same voice profiles. This is a destructive update that replaces your original content, making it ideal when you're working directly on a specific language version and don't need to maintain the original. In contrast, the variant creation system (accessed via the Variations button) is non-destructive and creates entirely separate video projects for each language while preserving your original. This approach is better suited for managing multiple language versions simultaneously, as you can switch between variants, make independent edits to each, and maintain them all as part of the same project family. The variant system also offers additional flexibility by allowing you to combine translations with asset swaps and other modifications in a single operation, creating truly localized versions that go beyond just language translation.

The timeline translation feature (accessed via the orange globe button) provides an immediate, in-place translation of your current video project. When you use this feature, StyleForge translates all text elements across all scenes and, if you have voiceover narration configured, automatically regenerates the audio files in your target language using the same voice profiles. This is a destructive update that replaces your original content, making it ideal when you're working directly on a specific language version and don't need to maintain the original. In contrast, the variant creation system (accessed via the Variations button) is non-destructive and creates entirely separate video projects for each language while preserving your original. This approach is better suited for managing multiple language versions simultaneously, as you can switch between variants, make independent edits to each, and maintain them all as part of the same project family. The variant system also offers additional flexibility by allowing you to combine translations with asset swaps and other modifications in a single operation, creating truly localized versions that go beyond just language translation.

StyleForge supports two primary workflows for A/B testing, depending on whether you're starting from scratch or have an existing video project. If you're beginning with artboards on the Infinite Canvas or Video Canvas, you can create your initial design, then use the variation features to quickly generate alternative versions with different headlines, images, or calls-to-action. Once you're ready to test these variations as videos, you can render each artboard into our Video Editor, where they become independent video projects that you can further refine and export. ⭐ For more advanced A/B testing scenarios, especially when working with video projects that include multiple scenes, animations, and voiceovers, the Video Editor's variant system provides the most efficient workflow. You can create a master video project with your baseline creative, then use the Variations feature to generate multiple test versions in a single operation. For example, you might create variants testing different languages, different product images in scene one, and different call-to-action text in scene three—all while maintaining identical timing, effects, and overall structure. Each variant is stored as a complete, independent video project that can be rendered separately, making it perfect for rapid multivariate testing across channels. The system tracks all variants together, making it easy to compare performance and iterate on winning variations.

Yes, once you have created a render, you will see a purple play button on the left side of the timeline while in the Video Canvas project. Click on this to open up the project. The StyleForge Video Editor will load up the previously rendered project and all assets.